Digital Account Executive

About the Company

Our client is a dynamic broadcast media organisation reaching millions of viewers across multiple platforms. With a collaborative culture and forward-thinking mindset, our client equips its teams with the data, tools, and resources needed to excel in audience engagement, digital sales, and market research.

About the Role

The Digital Account Executive is responsible for generating advertising revenue across digital platforms. This includes achieving monthly and annual sales targets, preparing tailored proposals, managing the onboarding process, and maintaining strong relationships with clients, agencies, and brand partners. The role requires strong market awareness, accurate reporting, campaign oversight, and the ability to deliver digital advertising solutions aligned with client marketing and communication objectives.

Key Responsibilities

Sales & Revenue Generation

• Achieve and exceed monthly and annual digital sales targets
• Prospect, negotiate, and close new business opportunities
• Secure and manage annual client commitments and group discounts
• Ensure revenue and billing contracts are processed timeously

Client Liaison

• Manage the client onboarding process
• Build, maintain, and grow strong relationships with clients and agencies
• Act as a trusted advisor by understanding client objectives and challenges
• Deliver accurate and timely responses within a 24-hour turnaround time
• Maintain high levels of client satisfaction and encourage repeat business

Proposal & Campaign Management

• Conceptualise, prepare, and present customised digital advertising proposals
• Provide digital sales opportunities to internal teams and clients
• Monitor campaign performance and prepare post-campaign reports and ROI analysis

Administration & Reporting

• Submit accurate forecasts, revenue reports, and campaign performance updates
• Ensure correct billing, contract processing, and month-end submissions
• Resolve internal queries promptly to avoid discrepancies

Market & Industry Analysis

• Stay informed on digital and media trends, innovations, and audience insights
• Use analytics tools to inform proposal development and campaign optimisation
• Maintain a thorough understanding of our clients’ offerings and client portfolios

Requirements

Qualifications

• National Senior Certificate (NQF 4) – Essential
• National Diploma in Sales or Marketing (NQF 6) – Essential

Experience

• Minimum of 3 years’ experience in Digital Sales or Digital Marketing – Essential

Technical Competencies

• Microsoft Office Suite: Advanced
• Google Analytics: Intermediate
• Google Ad Manager: Intermediate
• DV360 or Trade Desk: Basic
• English proficiency: Intermediate
• Code B Driver’s Licence – Essential

Core Competencies

• Sales ability and persuasive communication
• Accuracy and attention to detail
• Strategic relationship building
• Decision-making and problem-solving
• Innovation and adaptability
• Stress tolerance and resilience
• Initiative and proactive work approach
• Negotiation skills

Behavioural Competencies

• Mutual respect and integrity
• Commitment and discipline
• Clear and consistent communication
• Collaboration and empathy
• Accountability and ownership
• Integrative thinking and solution-focused mindset