Digital Advertising Optimization Expert

About

As a Paid Digital Campaign Manager, your role involves managing and optimizing paid digital campaigns to drive measurable growth through performance marketing. You will be responsible for planning, executing, and optimizing paid social media campaigns on Meta platforms like Facebook and Instagram. Additionally, you will oversee Google Ads campaigns, including Search, Display, and Performance-based campaigns. Utilizing your skills in MS Excel, you will track campaign performance, prepare detailed reports with pivot tables, formulas, and dashboards, and analyze data to identify trends and optimization opportunities. Efficient budget management to maximize ROI and collaboration with internal teams for campaign planning are also key responsibilities. Staying updated with the latest trends and best practices in paid social media marketing is essential for success in this role.

Key Responsibilities

• Plan, execute, and optimize paid social media campaigns on Meta platforms (Facebook & Instagram).
• Manage and monitor Google Ads campaigns (Search, Display, and Performance-based campaigns).
• Track campaign performance and prepare detailed reports using MS Excel (pivot tables, formulas, dashboards).
• Analyze campaign data to identify trends, insights, and opportunities for optimization.
• Manage budgets efficiently to maximize ROI and achieve campaign objectives.
• Collaborate closely with internal teams for campaign planning and execution.
• Stay updated with the latest trends, tools, and best practices in paid social media marketing.

Qualifications Required

• 3-4 years of hands-on experience in social media marketing and paid campaigns.
• Robust working knowledge of Meta Ads Manager and Google Ads.
• Proficiency in MS Excel, including pivot tables, formulas, and reporting.
• Strong analytical and problem-solving skills with a data-driven approach.
• Good communication skills and the ability to work collaboratively in a team.
• Ability to manage multiple campaigns and meet deadlines.