Marketing Attribution Specialist

About

Robert Half's client is seeking a Marketing Attribution Specialist to clean up and standardize its call tracking ecosystem. This project will focus on improving attribution accuracy by redesigning phone number labeling, account structure, and reporting taxonomy.

Contract Details

• CONTRACT (3-6 Months)
• ONSITE 5 DAYS/WEEK in ESSEX COUNTY NJ

Key Responsibilities

• Audit existing call tracking setup (phone numbers, labels, account structure)
• Partner with marketing and analytics teams to identify gaps and attribution needs
• Design and implement a scalable naming convention and taxonomy
• Standardize account structure to support clean, consistent reporting
• Apply updates across all tracking numbers and validate downstream reporting accuracy
• Document frameworks, governance guidelines, and best practices

Qualifications

• 3+ years experience with call tracking platforms (e.g., CallRail, Invoca, DialogTech)
• Strong background in marketing attribution and taxonomy design (UTMs, campaign tracking)
• Deep understanding of multi-channel marketing (paid, organic, offline)
• Proven ability to bring structure to complex or inconsistent data environments
• Strong communication and stakeholder management skills
• Detail-oriented with strong documentation capabilities

Nice to Have

• Experience with multi-location or service-based businesses
• Familiarity with contact center platforms (e.g., Five9)
• Experience integrating data into BI tools (Power BI, Tableau, etc.)

Compensation & Benefits

The hourly rate for this position is W2 $22--32/hr DOE. Benefits available to contract/temporary professionals, include medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information