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Digital Analytics Implementation Manager

Orange Business

India · Hybrid Full-time Senior Today

About the role

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Requirements

  • Expertise in Tag Management Systems (Tealium, Google Tag Manager) with at least 8 years of experience in implementing and managing complex tagging solutions.
  • Proficient in JavaScript, with a strong understanding of web development and analytics.
  • Experience with web tracking tools like Google Analytics 4, providing deep insights into user behaviour and engagement.
  • Hands-on experience in digital campaign trafficking and tracking with UTM parameters.
  • Proven experience in working with senior business and IT stakeholders to deploy tagging solutions.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and resolve tracking and tagging issues.
  • Structured and rigorous approach to work, with a focus on data reliability and consistency.
  • Ability to work in a multicultural environment, collaborating effectively with teams across different regions.

Responsibilities

  • Lead the implementation and management of Tag Management Systems, ensuring robust data collection and tracking across all digital platforms and tools.
  • Develop and maintain JavaScript code for web analytics, ensuring seamless integration with various digital tools and platforms.
  • Work with the analytics engineers to ensure data consistency and accuracy across all digital platforms, implementing rigorous validation and quality assurance processes.
  • Collaborate with senior product owners, UX designers, and IT developers to define and implement tracking requirements, ensuring alignment with business objectives.
  • Partner with digital growth analysts and analytics engineers to enable accurate tracking and reporting of campaigns for stakeholders.

Benefits

health and well-being programsdiversity & inclusion initiativesCSR and employee connect eventsEmployee Referral ProgramChange Maker Awards

Skills

Google Analytics 4Google Tag ManagerJavaScriptTealiumUTM parameters

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