Senior Digital & Social Media Strategist (Part-Time Contractor)

About the Role:

Annapolis Home Magazine, a luxury design, and artistic lifestyle brand, is seeking a highly experienced Senior Digital & Social Media Strategist. This part-time contractor role combines strategic oversight with hands-on content creation, including local videography and photography, to showcase the brand’s sophistication and aesthetic.

Must live within 20 miles of Annapolis, MD, for local content projects.

Responsibilities:

• Lead social media and digital content strategy aligned with the brand’s luxury, artistic vision.
• Write engaging social posts and digital newsletters for discerning audiences.
• Capture and produce high-quality videography and photography locally.
• Design and optimize Constant Contact newsletters.
• Analyze trends and audience insights to refine content strategy.
• Collaborate with editorial and creative teams to maintain brand integrity.
• Develop and implement engaging social media strategies across platforms such as Facebook, Instagram, LinkedIn, and others to increase brand awareness and audience engagement.
• Create high-quality visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to support campaigns and brand identity.
• Manage social media scheduling and posting using tools like Hootsuite and Buffer, ensuring consistent messaging and timely updates.
• Optimize content for search engines (SEO) by conducting keyword research and integrating relevant keywords into posts and website content.
• Analyze web analytics with Google Analytics and web analytics tools to measure campaign effectiveness and inform future strategies.
• Oversee paid advertising campaigns on Facebook Advertising to maximize reach and engagement while tracking ROI.
• Edit videos for social media using video editing tools to produce compelling multimedia content that resonates with audiences.

Skills

• Proven experience in social media management, digital marketing, content creation, and branding strategies.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite applications.
• Knowledge of SEO best practices, keyword research techniques, and web analytics tools such as Google Analytics.
• Familiarity with social listening tools to monitor online conversations effectively.
• Experience managing social media scheduling platforms like Hootsuite or Buffer for efficient campaign execution.
• Ability to create engaging visual content including photography and basic video editing skills.
• Excellent proofreading skills with attention to detail in all written communications.
• Strong relationship management abilities to collaborate with internal teams, influencers, media outlets, and stakeholders.
• Understanding of social media marketing trends including Facebook Advertising strategies for targeted campaigns.
• Experience with web management.

Requirements:

• BA or BFA in Marketing, Media, Fine Arts, or related field.
• Minimum 3 years professional experience in digital and social media content creation.
• Expertise in social media writing, videography, photography, and digital newsletter design.
• Must live within 20 miles of Annapolis, MD, for local content projects.

To Apply:

Send Cover Letter outlining your experience, skills and program knowledge, resume and portfolio of at least 10 videos and social media posts you have designed to robert@annapolishomemag.com.

Must send to this email directly for application to be consider. For finalist, references and in-office testing will be required.

Application Question(s):

• List all the programs such as Constant Contact, We Video, InDesign, etc. in which you have at least 3 years experience.
• What is your educational background and training in digital and social media management?
• How far do you live from Annapolis? If more than 20, this position will not work for you.
• Be certain to send all the required materials listed in the job description to the Publisher (email listed)

Education:

• Bachelor's (Preferred)

Experience:

• Digital and Social Media: 3 years (Preferred)

Work Location:

In person