Director of Digital Campaign Strategy & Marketing

Key Responsibilities

• Lead the marketing and digital performance strategy for the America the Entrepreneurial campaign, focusing on supporter recruitment and engagement
• Design and manage a data-driven engagement funnel that connects various networks and tracks civic actions
• Oversee the production and distribution of digital content, including social media strategies and influencer partnerships

Required Qualifications

• 6-12+ years of experience in leading national-scale digital campaigns or advocacy initiatives
• Deep expertise in digital acquisition strategy and performance optimization
• Experience managing paid media budgets and micro-influencer campaigns
• Fluency in marketing analytics and financial performance metrics
• Proven ability to operate cross-functionally in complex environments