Digital Channel Marketing Manager, Business Messaging

Position Overview

Digital Channel Marketing Manager, Business Messaging role in the Technology industry. Location: New York, NY. Schedule: ASAP – 11/24/2026. Compensation: Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.

Key Responsibilities

• Lead development and execution of in-app communications across owned and operated digital channels to drive customer acquisition, retention, and product engagement
• Design and implement an audience-first creative and communication calendar leveraging lifecycle marketing principles
• Develop in-app campaigns and manage creative development and approvals
• Drive product adoption through clear CTAs and deep links guiding users to key in-app features
• Partner cross-functionally with product, content, creative, data science, technical program managers, engineers, and vendors to deliver measurable campaign experiences

Required Qualifications

• Experience developing creative solutions for small business marketing challenges
• Background in content strategy
• Experience leading vendor and agency relationships
• Advanced knowledge of digital campaign creation, A/B testing, and performance optimization
• Basic understanding of mobile app development and collaboration with technical teams