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Digital Marketing Client Strategist

Gannett

Remote · US Full-time Mid Level $45k – $55k/yr Today

About the role

At LocaliQ, we help local businesses grow by connecting them with the right customers at the right time - and we're looking for a Digital Marketing Client Strategist who thrives at the intersection of client relationships, data-driven strategy, and digital advertising performance.

In this role, you'll own the post-sale client experience, serving as a trusted advisor who plans, optimizes, and evolves multi-channel advertising campaigns across search, display, social, and digital/print media. Your mission: ensure clients consistently achieve - and exceed - their marketing goals through smart strategy, clear insights, and strong execution.

If you're energized by fast-paced environments, enjoy solving problems with data, and love building relationships that drive real business impact, this role is for you.

What You'll Do

  • Own the client relationship post-sale, partnering closely with Sales to deliver against shared business objectives
  • Serve as the primary point of contact for client needs, questions, and performance conversations
  • Plan, execute, and optimize multi-channel digital advertising campaigns
  • Translate performance data into clear insights and compelling recommendations during weekly and monthly reviews
  • Collaborate daily with Sales, Post-Sales Optimization, Ad Operations, and Digital Solutions teams
  • Proactively identify growth opportunities and new marketing strategies that maximize ROI
  • Ensure a consistent and effective marketing message across paid search, display, social, organic, and O&O media
  • Monitor daily campaign performance, analyze trends, and adjust strategies in real time
  • Communicate confidently with backend teams to resolve issues and continuously improve outcomes
  • Stay agile and adaptable as digital marketing tools, platforms, and strategies evolve

What You Bring

  • Strong ability to quickly learn and apply business processes, marketing concepts, and technology
  • Proven experience in client relationship management and consultative communication
  • Hands-on expertise with digital advertising platforms (Search, Display, Social, GA4, Marketing Management Systems)
  • Comfort analyzing performance data and making strategic, data-backed recommendations
  • A track record of improving campaigns throughout their lifecycle
  • Excellent written and verbal communication skills
  • A collaborative mindset with the ability to work cross-functionally
  • A passion for streamlining workflows and improving processes
  • Working knowledge of Excel and PowerPoint

Key Competencies

  • Digital Marketing Acumen (PPC, programmatic display, social, email, analytics)
  • Client-Centered Thinking
  • Proactive, Creative & Analytical Problem Solving
  • Business Process & Technology Fluency
  • Collaboration & Conflict Management
  • Adaptability in a Fast-Paced Environment
  • Strong Attention to Detail

About You

  • Bachelor's degree in Business, Marketing, Advertising, Finance, Economics, Communications, or a related field
  • 2+ years of hands-on experience managing digital advertising campaigns
  • 3+ years of client-facing account management or service experience
  • Google Ads & Google Analytics certified (or willing to maintain certification)

Why LocaliQ?

At LocaliQ, our people are our greatest asset. We offer a culture that values innovation, collaboration, and balance - where your work truly makes an impact and your ideas are heard. From award-winning digital solutions to a supportive global team, we empower you to grow your career while helping local businesses thrive.

The annualized base salary for this role will range between $45,000, and $55,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

Skills

AnalyticsDigital AdvertisingExcelGA4Google AdsMarketing Management SystemsPPCPowerPointProgrammatic DisplaySocial Media Advertising

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