Digital Communications Manager

About Justice Action Center

Justice Action Center (JAC) is a start-up social justice organization that combines the power of storytelling with impact litigation to bring justice to immigrant communities. We focus on fulfilling unmet needs historically overlooked in the nonprofit immigration space through creative communications and legal strategies that center the needs and experiences of our plaintiffs. JAC’s values include impact, creativity, and collaboration. JAC’s work includes Supreme Court campaigns, including the successful campaign to defend the Biden administration’s decision to end the cruel Remain in Mexico policy; authorship of a Litigation Tracker website and newsletter to keep abreast of anti-immigrant lawsuits filed by states; and active impact litigation throughout the country on behalf of immigrant communities.

About the Role

Reporting to the Digital Director, the Digital Communications Manager is a strategic and hands-on professional responsible for helping drive the organization's digital presence and engaging with key audiences, especially through social media and email marketing. They will be focused on developing and executing strategies that increase brand awareness, grow our digital audience, and drive meaningful engagement. The ideal candidate is a skilled writer with a strong understanding of email marketing, social media management, and digital analytics, as well as a passion for JAC’s vision and mission.

Essential Duties & Responsibilities

• Plan, create, and schedule weekly social media and email content, including advanced preparation and day-of execution of rapid response digital assets as cases develop
• Monitor and report on campaign-specific social media, email, and website analytics and use data to inform future strategies
• Develop and execute integrated organic and paid social media strategies to reach new audiences and grow reach, engagement, and conversions
• Manage and maintain JAC’s social media accounts, including publishing, monitoring, and community engagement
• Develop influencer campaigns and maintain relationships with content creators
• Develop and implement an integrated email marketing strategy aligned with client communications, advocacy, narrative change, legal decoding, and fundraising goals
• Build and deploy compelling email campaigns in EveryAction, such as newsletters, fundraising appeals, client updates, automated journeys
• Create audience segmentation strategies to deliver targeted and personalized content to different audience groups, such as directly impacted communities, advocates, clients and class members, and donors
• Maintain JAC’s contact database and audience segments, ensuring data accuracy, compliance, and integrity
• Strategize and execute list growth initiatives to increase the size and quality of our email audience, spokespeople, storyteller, and donor lists
• Stay current with social media trends and algorithm/platform changes, as well as best practices for contact data hygiene and compliance with data privacy regulations (e.g., CAN-SPAM, GDPR)
• Develop partnerships and engage with external stakeholders to develop long-term digital communications projects
• Ensure a cohesive, user-centered experience across all digital channels and campaigns
• Incorporate the narratives of directly impacted community members from JAC’s story bank into long-term digital strategy Provide additional copywriting, campaign support, and team coordination, including supervision and event participation as needed
• Coordinate with the Digital Director to ensure all digital assets are on-brand, high-quality, and ladder up to JAC’s overarching goals

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English Literature, or a related field
• 4+ years of professional experience in digital communications/marketing, with a focus on email

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Home office stipend
• Paid time off
• Parental leave
• Vision insurance
• Wellness resources