Digital Content Marketer/ PPC Specialist

About

The Digital Content Marketer/ PPC Specialist will be responsible for managing and optimizing paid advertising campaigns across Meta platforms and other PPC channels. This role requires someone who understands campaign structure, targeting, budgeting, and performance optimization.

The ideal candidate is analytical, detail oriented, and comfortable working in a fast paced environment. You will be expected to monitor performance, adjust strategies, and drive measurable results through paid advertising efforts.

Responsibilities

• Manage and optimize Meta Ads (Facebook and Instagram) campaigns
• Plan, launch, and monitor PPC campaigns
• Analyze campaign performance and adjust for improved results
• Manage budgets, targeting, and ad creatives
• Track key metrics and provide performance insights
• Test and implement new strategies to improve ROI
• Work closely with internal teams on campaign goals and execution

Qualifications

• 1–2+ years of hands-on Meta Ads experience required
• Experience with PPC campaign management
• Strong analytical and data interpretation skills
• Ability to manage campaigns independently
• Highly organized with strong attention to detail
• Strong communication and reporting skills

Location

Williamsburg, NY

Type

Full time, in office

Salary

$70,000–$90,000/year