Digital Content Strategist

Job Description

Must Have Technical/Functional Skills

• Strong writing, editing skills with a consistent record in developing content that resonates to diverse audiences
• Experience building a digital content strategy and managing digital content
• User intent analysis and search behavior mapping
• Taxonomy design and attribute framework definition
• Content architecture and structured content models
• Cross channel content alignment (web, listings, platforms)
• Collaboration with brand, website development, SEO, analytics and creative teams

Roles & Responsibilities

• Define intent led content strategy aligned to business priorities and user needs
• Establish metadata, taxonomy and attribute frameworks to structure how entities, features, and differentiators are described
• Identify and prioritize attributes and signals relevant to different audience segments and use cases
• Define how attributes are consistently expressed across property pages, listings, and digital platforms
• Develop scalable content frameworks reusable across similar entities or categories
• Ensure alignment of content and messaging across owned and third party digital touchpoints
• Partner with SEO and technical teams to ensure taxonomy and content models are implemented accurately
• Refine content structure based on performance insights and evolving search behavior
• Collaborate with digital teams to test and optimize content across channels and journeys
• Ensure consistent brand voice and insights backed messaging across the funnel

Salary Range

$100,000-$140,000 a year

TCS Employee Benefits Summary:

• Discretionary Annual Incentive.
• Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
• Family Support: Maternal & Parental Leaves.
• Insurance Options: Auto & Home Insurance, Identity Theft Protection.
• Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
• Time Off: Vacation, Time Off, Sick Leave & Holidays.
• Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.