Digital Growth Lead

About Us

Storm Creek is not just another apparel brand. We're a women-owned, B Corp‑certified company on a mission to prove that you can build a high‑growth business while doing real good in the world. From sustainably made products to donating 5%+ of profits, everything we do is rooted in impact.

But what truly sets us apart is how we think. We're curious. We move fast. We challenge "good enough." And we believe great ideas only matter if they turn into real results.

As we scale, we're investing in the next evolution of our marketing engine — one that is not just creative, but measurable, repeatable, and built to drive revenue.

Why This Role Exists

Storm Creek does not need "more digital marketing." We need a stronger digital growth engine.

Today, we have strong brand, product, and campaign instincts. What we're building next is the connective tissue between great marketing ideas and real business impact — the systems, channels, and performance mindset that turn attention into action, and marketing into measurable growth.

This role exists to help Storm Creek scale smarter: by improving how we attract, convert, and retain customers across both DTC ecommerce and B2B / distributor‑driven marketing efforts.

Position Overview

The Digital Growth Lead is responsible for building, managing, and optimizing Storm Creek's digital growth engine — turning strong brand, campaign, and product marketing into measurable pipeline, conversion, and revenue.

This role owns the digital funnel across traffic, lead generation, conversion, lifecycle marketing, paid acquisition, website performance, and reporting. It's ideal for a digitally fluent, commercially minded marketer who can think strategically, execute independently, and continuously optimize based on performance.

This is a high‑impact role on a lean marketing team. The right person will help make our marketing more scalable, measurable, conversion‑focused, and revenue‑driving as Storm Creek continues to grow.

What Success Looks Like

In this role, success means:

• Storm Creek's digital channels are more measurable, efficient, and conversion‑focused
• Campaigns and launches are supported by stronger digital execution and clearer follow‑through
• Email and lifecycle marketing become a more meaningful driver of engagement, retention, and revenue
• Website experiences are continuously improving based on customer behavior and performance data
• Leadership has better visibility into what's driving growth — and where to invest next

This role is not about simply "keeping digital moving." It's about helping Storm Creek build a smarter, stronger, more scalable marketing engine.

What You'll Own

Lead Generation, Demand & Customer Journey

• Build and optimize the systems that turn interest into pipeline and revenue across all channels.
• Own digital lead generation strategy across key audiences and channels
• Build and optimize customer journeys from first touch through conversion
• Develop lead capture strategies, forms, and nurture workflows
• Partner with sales to improve lead quality, follow‑up, and conversion to opportunity
• Identify friction points in the funnel and recommend improvements to increase conversion

Email & SMS Marketing (B2B & DTC)

• Build a lifecycle marketing engine that drives engagement, retention, repeat purchase, and lead nurture.
• Own strategy and execution of email sends and SMS marketing across both B2B and DTC audiences (Klaviyo, Zoho Marketing Automation, or similar)
• Build and optimize automated flows: welcome, abandoned cart, browse, post‑purchase, winback
• Develop audience segmentation strategies to improve personalization and performance
• Support campaign launches and promotional moments with high‑performing email and SMS execution
• Continuously test and optimize messaging, timing, offers, and performance

Analytics & Digital Performance Reporting

• Create visibility into what's working, what's not, and where the biggest growth opportunities exist.
• Own reporting across all digital channels, including websites, industry portals, email, paid media, and lead generation efforts
• Build and maintain dashboards in GA4, Shopify, Klaviyo, and Looker Studio to track performance and inform decision‑making
• Monitor key metrics such as traffic, conversion rate, lead volume, email performance, paid media efficiency, and customer acquisition
• Establish a consistent reporting cadence for campaign, channel, and business performance
• Translate performance data into actionable recommendations and optimization opportunities
• Give leadership and the marketing team clear visibility into what's driving traffic, leads, conversion, and revenue
• Reporting moves beyond "what happened" to "what should we do next"
• Key digital decisions are informed by data, not guesswork

Web Performance (All 3 Websites)

• Ensure Storm Creek's digital properties are optimized to convert and not just inform.
• Own digital performance and conversion strategy across all Storm Creek websites
• Build and manage landing pages for product launches, campaigns, seasonal moments, and lead generation efforts
• Optimize homepage, product pages, landing pages, and onsite messaging
• Improve user experience, navigation, and customer journey flows
• Identify and execute ongoing conversion rate optimization (CRO) opportunities
• Partner with internal and external resources to implement website updates and improvements efficiently

Industry Portals (Strategy, Content & Data)

• Maximize visibility and performance across key industry platforms.
• Own strategy and execution for industry portals and partner platforms
• Manage product listings, content, promotional visibility and brand presentation
• Monitor platform performance and optimize for traffic, engagement, and conversion
• Ensure consistency with broader campaigns and brand positioning

Digital Advertising Strategy & Customer Acquisition

• Drive efficient, scalable growth through thoughtful paid media and performance marketing.
• Own digital advertising strategy across key channels, including paid social, search, retargeting, and other growth opportunities
• Plan and execute campaigns aligned to product launches, seasonal priorities, promotions, and business goals
• Manage campaign budgets, monitor performance, and optimize efficiency over time
• Support both new customer acquisition and lower‑funnel conversion efforts
• Collaborate with internal and external partners to ensure creative, audience targeting, and performance strategy are aligned

You Will Love It Here If You Are

• Purpose Driven
• Always Seeking Better
• Humbly Confident
• Accountable to the End Result

How You Work

• You are scrappy and resourceful — you don't wait for perfect conditions
• You think in terms of revenue, conversion, and results
• You are organized and systems‑minded
• You are low ego and highly collaborative
• You can take a goal like "make this launch perform" and turn it into a plan

Qualifications & Requirements

• 4–7 years of experience in B2B digital marketing, growth marketing, ecommerce marketing, or lifecycle marketing
• Hands‑on experience with Shopify (or similar ecommerce platform) and website content/merchandising management
• Strong experience with email marketing platforms (preferably Klaviyo), including automation, segmentation, and campaign execution
• Experience managing or supporting paid media campaigns (Meta, Google, or similar platforms)
• Strong understanding of website conversion, customer journey, and digital funnel optimization
• Experience using GA4, Shopify Analytics, Klaviyo reporting, and Looker Studio to monitor performance and build actionable reporting dashboards
• Ability to analyze performance data and translate insights into actionable recommendations
• Experience working in a small or lean team environment with a high level of ownership
• Strong project management and organizational skills, with the ability to manage multiple priorities
• Excellent communication and collaboration skills across cross‑functional teams
• Experience in apparel, promotional products, or consumer goods industries

What Storm Creek Can Offer You

• Base compensation: $75,000 – $85,000 annually
• Comprehensive benefits package including:
  • Medical, Prescription, Health Savings Account, Flexible Spending Accounts
  • Dental, Vision, Life, AD&D, Disability, Employee Assistance Program, 401(k)
• Vacation/ESST: up to 15 days
• 8 volunteer hours and company holidays (plus one floating holiday per year)

Storm Creek is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin.