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Digital Strategy Director

Walmart Canada Corp

Canada · On-site Full-time Executive Today

About the role

About

Drive enterprise growth marketing as a Digital Strategy Director. Lead initiatives across media, SEO, and customer engagement to enhance omni-channel success and customer loyalty.

This senior leadership role focuses on establishing a comprehensive growth marketing strategy aligned with business objectives. You'll govern investment decisions, create performance standards, and guide execution across eCommerce initiatives. The position supports customer acquisition strategies through effective media management and ongoing customer engagement channels.

Key Responsibilities

  • Lead growth marketing strategies for omni-channel initiatives
  • Manage integrated paid media, SEO, and CRM efforts
  • Define customer engagement frameworks across digital channels
  • Establish performance metrics for marketing investments
  • Collaborate with multiple stakeholders to align growth priorities

Requirements

  • 15+ years in growth marketing and digital commerce
  • Expertise in SEO, CRM, and media strategies
  • Proven experience managing senior marketing leaders
  • Strong understanding of data-driven marketing principles
  • Bachelor’s degree required; MBA preferred

Shape the future of marketing with impactful strategies that elevate customer loyalty and drive business outcomes.

Skills

CRMSEO

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