Digital Marketing Analyst H/F | Paris, FR

📢 Digital Marketing Analyst (H/F) – Paris, France

Full‑time – Permanent (CDI) – Start date : 01 April 2026

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🌍 About Amundi Real Assets (ARA)

Amundi Real Assets (ARA) is the alternative‑assets arm of Amundi, the European leader in asset management. Within the Marketing, Communication & Product Development team (≈10 people) we ‑ together with sales, product, and technology – drive the visibility of our hedge‑fund and private‑market solutions, create compelling content, and deliver the tools our internal sales forces and external clients need to succeed.

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🔎 What you’ll do

Domain	Key responsibilities
1️⃣ CRM Adoption & Marketing Automation	• Act as the change‑management champion for the rollout of the new CRM (Salesforce, Microsoft Dynamics or equivalent) across the marketing organisation. • Design, launch and monitor digital campaigns directly inside the CRM (email, nurture, event‑driven flows). • Define and maintain segmentation rules for internal audiences and coordinate with sales & chiefs of staff on client distribution lists. • Build, test and optimise lead‑scoring & qualification workflows to guarantee high‑quality data and smooth hand‑over to sales. • Create user guides, e‑learning modules and run hands‑on workshops for marketers, analysts and sales‑ops teams.
2️⃣ Institutional Data Management	• Keep Amundi Real Assets’ product pages on external platforms (HFR, HFM, Barclays Hedge, Eurakahedge, Albourne, Preqin, …) accurate and up‑to‑date. • Collaborate with the central Amundi consultant team to ensure consistent product taxonomy and data quality. • Respond to market surveys, support award submissions and help position ARA as a thought‑leader.
3️⃣ Website & Digital Asset Governance	• Coordinate with IT & UX teams to deliver continuous functional improvements on the “MyAltPlatform” portal (risk & exposure data for Amundi hedge funds). • Validate that all quantitative and qualitative fund information displayed on Amundi websites is precise, compliant and refreshed on schedule.
4️⃣ Cross‑functional Collaboration	• Partner with product, sales, compliance and data‑analytics teams to translate business needs into digital solutions. • Provide regular performance dashboards (campaign ROI, lead conversion, website traffic) to senior management.

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🎓 Who you are

Education	Master’s degree (Bac + 5) in Marketing, Data Science, Business Administration, or a related field (or equivalent).
Experience	3‑5 years of professional experience in digital marketing, CRM management or marketing automation – preferably in Asset Management, Banking or Financial Services.
Technical skills	• Hands‑on experience with CRM platforms (Salesforce, Microsoft Dynamics, HubSpot, etc.) and marketing‑automation tools (Pardot, Marketo, Eloqua, …). • Good knowledge of SQL / basic data‑modeling for segmentation and reporting. • Familiarity with financial databases (HFR, HFM, Preqin, Albourne, etc.) and the ability to ingest/export data via APIs or CSV.
Core competencies	• Strong change‑management and stakeholder‑engagement abilities. • Analytical mindset – comfortable building dashboards in Tableau, Power BI or similar. • Excellent written and spoken English; French is a plus (required for internal communication).
Personal traits	• Detail‑oriented with a passion for data quality. • Proactive, self‑starter who can thrive in a fast‑moving, highly regulated environment. • Team player who enjoys bridging the gap between technology and business.

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💼 What we offer

Compensation & Benefits	Competitive salary (market‑aligned) + performance bonus.
Work‑life balance	Flexible working hours, hybrid remote‑on‑site model (2 days/week in Paris).
Learning & Development	Access to Amundi Academy, certifications (Salesforce, Marketing Automation, Data Analytics).
Health & Well‑being	Comprehensive health insurance, wellness program, gym‑membership subsidy.
Career progression	Clear path to senior digital‑marketing or CRM‑leadership roles within Amundi’s global network.
Culture	Inclusive, collaborative environment with a focus on innovation and sustainability.

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📄 How to apply

1. Prepare your CV (French or English) – highlight CRM projects, campaign metrics, and any experience with financial data platforms.
2. Write a cover letter (max 300 words) explaining why you are the right bridge between technology and marketing for Amundi Real Assets.
3. Submit your application via the Amundi Careers portal (link: https://careers.amundi.com) and select the reference “Digital Marketing Analyst – Paris”.

Application deadline: 30 April 2026.

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✨ Quick recap

Role	Digital Marketing Analyst (H/F)
Location	Paris, Île‑de‑France (Hybrid)
Contract	CDI – Full‑time
Start date	01 April 2026
Reporting to	Head of Marketing – ARA
Team size	~10 (Marketing, Communication & Product Development)
Key focus	CRM adoption, marketing automation, institutional data stewardship, website governance.

We look forward to meeting a data‑driven marketer who can turn Amundi Real Assets’ digital vision into reality!

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Amundi is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.