Manager, Digital Marketing & Analytics

Position Overview

We are seeking a Manager-level Consultant to support the Digital Marketing & Analytics function. This role will act as a key bridge between senior leadership and execution teams, ensuring that strategic priorities are effectively translated into scalable, standardized operational processes. The ideal candidate will bring a strong balance of strategic thinking and operational execution, with the ability to drive alignment, planning, and delivery across cross-functional teams.

Experience Requirement

• 10+ years of relevant experience

Key Responsibilities

• Serve as the primary liaison between leadership and execution teams, converting strategic initiatives into actionable workstreams and delivery plans
• Lead Data Management & Governance efforts, including enterprise tagging, UTM standardization, and unified data models
• Support AI and Search initiatives (GEO/AEO), including pilot programs, scaling frameworks, and KPI tracking
• Oversee website and platform operations, including CMS workflows (AEM), release management, QA/UAT, and vendor coordination
• Enhance analytics and reporting frameworks using GA4, Adobe Analytics, and standardized dashboards
• Establish and optimize operating models, including intake processes, prioritization frameworks, and governance structures
• Coordinate with global business services (GBS) teams to ensure operational efficiency
• Collaborate with cross-functional stakeholders including marketing, digital experience, legal, privacy, and external agencies

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or a related field (Master's preferred)
• Experience across at least two of the following areas:
  • Digital Marketing / MarTech
  • Digital Strategy
  • AI / GenAI / SEO / SEM
  • Website Operations
  • Analytics & Measurement
  • Program / Project Management
• Prior experience in Client, eCommerce, or multi-brand environments is preferred
• Strong stakeholder management and cross-functional collaboration skills
• Ability to operate independently and drive execution at a managerial level

Required Skills & Tools

• Adobe Experience Cloud (including Adobe Analytics)
• Google Analytics 4 (GA4) and Google Tag Manager
• AEM or similar CMS platforms
• Project management tools such as Jira, Asana, or Smartsheet
• SEO tools such as SEMrush
• Familiarity with PIM, DAM, and CRM systems is a plus

Additional Information

• This is a fully on-site role based in Stamford, CT
• Local candidates or those open to immediate relocation are strongly preferred