Digital Marketing & Community Growth Executive

About NCDF Group

NCDF Group is seeking a creative, analytical and performance-driven Digital Marketing & Community Growth Executive to join our team.

This role is designed for a highly capable digital professional who understands how to build online visibility, mobilise communities, manage sponsored ads, create compelling content, grow social media platforms, and convert digital engagement into measurable business outcomes.

We are looking for someone who is not just active on social media, but understands strategy, targeting, audience psychology, paid campaigns, online mobilisation, content performance and digital monetisation.

Key Responsibilities

The successful candidate will be responsible for:

• Developing and executing digital marketing campaigns across key platforms
• Managing sponsored ads, targeted ads and paid social media campaigns
• Building and mobilising online communities for NCDF Group programmes, platforms and investment initiatives
• Creating strong written content for social media, email campaigns, landing pages, adverts and promotional materials
• Growing social media engagement, followers, reach and conversion across LinkedIn, Facebook, Instagram, X, TikTok and other relevant channels
• Designing campaign strategies for investor engagement, community mobilisation, programme enrolment and brand awareness
• Supporting social media monetisation strategies and digital revenue opportunities
• Monitoring campaign performance, audience behaviour, conversion rates and engagement analytics
• Working with management and business teams to translate institutional objectives into digital campaigns
• Creating content calendars, campaign plans, advert copy, captions, newsletters and community updates
• Identifying digital trends, growth opportunities and audience segments that can strengthen the organisation’s visibility and impact

Required Skills and Experience

The ideal candidate should have:

• Strong experience in digital marketing and social media campaign management
• Proven ability to run sponsored ads and targeted advertising campaigns
• Good understanding of Facebook Ads Manager, Instagram Ads, LinkedIn Ads, Google Ads or similar platforms
• Strong creative writing and content development skills
• Experience in online community building, mobilisation and engagement
• Ability to create campaigns that generate leads, sign-ups, enquiries, conversions and measurable results
• Strong knowledge of social media analytics, audience targeting and campaign optimisation
• Good understanding of digital branding, storytelling and institutional communications
• Ability to work with graphics, video, content and web teams to deliver coordinated campaigns
• Strong organisational skills and ability to manage multiple campaigns at the same time

Candidate Profile

We are looking for someone who is:

• Creative, strategic and commercially aware
• Excellent at writing compelling digital content
• Confident in managing paid digital campaigns
• Skilled at growing online audiences and communities
• Data-driven and focused on measurable outcomes
• Fast, organised and highly responsive
• Able to work with senior management and business teams
• Passionate about digital growth, brand visibility and community engagement

Why Join Us

This is an opportunity to work within a growing institutional platform involved in investment, infrastructure, technology, financial inclusion, education, healthcare, housing, agriculture, and development-focused initiatives.

The successful candidate will play a key role in shaping the digital voice, visibility, audience growth and community mobilisation strategy of NCDF Group and its related platforms.