DIGITAL MARKETING AND PR GENERALIST

Role Description

Cynos Express LLC is seeking a highly autonomous DIGITAL MARKETING AND PR GENERALIST to join our team in East Rutherford, NJ. This is not a typical collaborative role; we are looking for a self-driven professional who takes full ownership of our brand’s digital presence and PR strategy from start to finish. Your most critical mission is to independently identify, reach out to, and manage our influencer network and media partnerships.

As a member of a growing startup, you must be a versatile "all-rounder" who thrives in a dynamic environment. While your primary focus is influencer PR and social media, you will act as an active hand for the company, with duties expanding into outside sales support, outdoor promotions, and live streaming as needed. We are looking for someone who treats the company like family and is ready to jump into any marketing or sales-related task to ensure our collective success.

Job Summary

We are seeking a creative and results-driven Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. This role requires a blend of creativity, analytical skills, and a deep understanding of social media trends and tools.

As a member of a growing startup, you must be comfortable wearing multiple hats. While your primary focus is social media, you thrive in a dynamic environment where duties can expand into sales support, outdoor promotions, and live streaming as needed.

Duties

• Influencer Outreach & Management: Identify and recruit influencers that align with our multiple brands; handle all communications, negotiations, and ongoing relationship management.
• Brand Expansion: Strategically expand our influencer network to increase brand visibility and drive engagement across different niches.
• Multi-Brand Coordination: Manage social media and promotional activities for various internal brands, ensuring a consistent yet tailored voice for each.
• Operational Support: As part of a lean startup, be ready to assist with outdoor promotions, sales events, and live streaming to support the company’s growth.
• Develop and implement comprehensive social media strategies across various platforms, including TikTok, Instagram, Facebook, LinkedIn, etc.
• Create engaging content tailored to different audiences, utilizing skills in content creation, graphic design, and video editing.
• Monitor social media channels for trends and insights through social listening and web analytics to inform strategy adjustments.
• Manage social media advertising campaigns, ensuring optimal performance through keyword research and SEO best practices.
• Utilize tools such as Google Analytics to analyze performance data.
• Collaborate with the marketing team to align social media efforts with overall branding and digital marketing initiatives.
• Foster relationships with influencers and key stakeholders in the industry to enhance public relations efforts.
• Proofread all content before publication to ensure clarity, accuracy, and adherence to brand guidelines.
• Stay updated on industry trends and emerging technologies to improve social media strategies.
• Adaptability in Roles: Participate in diverse marketing and sales-related activities, including outdoor promotions and event support.
• Live Content Creation: Willingness to lead or support live streaming sessions to engage with our audience in real-time.
• Cross-functional Collaboration: Act as a "team player" by assisting other departments during peak times or special projects, fostering a supportive, family-like work culture.

Qualifications

• Exceptional Communication Skills: Ability to write professional, persuasive, and engaging outreach messages to potential partners.
• Proactive Networking: A self-starter who is comfortable cold-contacting influencers and building professional networks from scratch.
• Multitasking & Flexibility: Experience or willingness to handle diverse tasks (Marketing, Sales, Event support) in a fast-paced, "all-hands-on-deck" startup environment.
• Proven experience in social media management or digital marketing roles
• Strong understanding of e-commerce principles and how they relate to social media marketing.
• Experience with photography and video editing is a plus.
• Excellent relationship management skills with the ability to engage effectively with diverse audiences.
• Familiarity with analytics tools such as Google Analytics for measuring campaign success.
• Knowledge of branding principles and how they apply across digital platforms. If you are passionate about leveraging social media to build brand awareness and engage audiences creatively while meeting business objectives, we encourage you to apply for this exciting opportunity.
• 1 Year of experience in managing social media account(s) and a portfolio of prior work is required.

Why Join Cynos Express?

At Cynos Express, we’re building something extraordinary. As a member of our team, you’ll have the opportunity to contribute to a growing startup, work in a dynamic environment, and make a real impact. If you thrive on organization, efficiency, and collaboration, we’d love to hear from you.