Digital Marketing and SEO Specialist

About

Ashley Treatment Center was founded in 1983 by two visionaries who knew the treatment of drug or alcohol addiction could be designed and effectively delivered in a holistic manner that compassionately considers the whole person and not just the disease. Innovative then, and innovative now, Ashley passionately continues its core mission “To transform and save human lives by integrating the science of medicine, the art of therapy, and the compassion of spirituality.” Organizationally strong, the organization rigorously adheres to its guiding principles, ethics, and a culture of excellence.

Position Summary

The Digital Marketing and SEO Specialist is responsible for using research and analysis to improve brand awareness on search engines, social media, and sites that use algorithms to advertise for Ashley Addiction Treatment. Reporting to the Director of Marketing & Communications and in collaboration with the Marketing and Communications team, the Digital Marketing and SEO Specialist will produce, execute and analyze marketing tactics, website management growth and online advertising.

Key Responsibilities

• Develop optimization strategies that increase the company's search engine results rankings
• Research SEO keywords to use throughout the company's website and marketing materials
• Assist in web design and implementation, manage Wordpress site
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing department to manage SEO strategy
• Write compelling and high-quality website content, including blog posts and page descriptions
• Update content and website links for maximum optimization and search engine rankings

Additional Responsibilities

• Models and reinforces Ashley’s mission and core values
• Performs other duties on an as-needed basis
• Protects our patient’s personal health information by maintaining compliance with HIPAA and other relevant Ashley related IT security regulations
• Reinforces Ashley’s commitment to diversity, equity and inclusion

Desired Knowledge/Skills/Abilities

• Two to three years of experience in successfully developing and executing SEO campaigns
• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Knowledge of web design preferred
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analyzing high volumes of data on a daily basis
• Familiarity with WordPress or other content management systems
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus