Digital Marketing

About Us

The Gustoso AG stands for authentic Italian enjoyment – from fine foods to selected wines and products directly from passionate producers. Our online shop combines modern e-commerce technology with a unique brand world. We are continuing to grow and are looking for a hands-on personality to further develop marketing, the shop, and digital processes with us.

Your Tasks:

Marketing & Campaigns

• Planning and implementation of seasonal campaigns and newsletter marketing
• Introducing producers, presenting new products, and communicating promotions and events
• Creating landing pages, slider content, and campaign texts for the online shop
• Emotional, high-quality product presentation in the shop and on digital channels
• Customer retention through email automations in Brevo
• Analysis of conversion and purchasing behavior for data-driven optimization

E-Commerce & Shop Management

• Maintenance of master data
• Preparation and maintenance of content for the online shop
• Error analysis in data synchronization and interfaces
• Improvement of the customer journey and testing of new shop functions
• Participation in the optimization of the B2B webshop for resellers

Digital Infrastructure & Advertising

• Assistance in setting up and maintaining Google Ads campaigns (Search, Shopping)
• Maintenance and monitoring of Google Merchant Center and product feeds
• Use of Google Analytics 4 and Google Search Console for performance analysis
• Assistance in setting up Meta Shopping campaigns

Processes & Internal Collaboration

• Participation in the digitization and optimization of internal processes
• Evaluation of data, CSV imports/exports, and interface topics
• Independent driving of projects and improvements

What You Bring:

• Experience in e-commerce or online marketing
• Basic knowledge of Google Ads, Google Analytics, and Google Merchant Center – you don't have to be a specialist, but you know the basics
• Proficient use of common digital tools and platforms
• Experience with content creation and copywriting for digital channels
• Structured, independent way of working and a sense for quality
• Willingness to learn new things and familiarize yourself with tools you don't know yet

Nice-to-have

• Experience with Shopware 6 or a comparable e-commerce platform
• Knowledge of email marketing and automations (e.g., Brevo/Mailchimp)
• Experience with Meta Shopping or Social Ads
• Affinity for process optimization, automation, and AI-supported tools
• Enthusiasm for Italian food culture and high-quality products

Personality

• You think entrepreneurially and want to do more than just complete tasks – you want to help shape things.
• You often ask yourself: "Couldn't this be done more easily?" – and then you look for the solution.
• You work independently, structured, and pragmatically.
• You communicate clearly and can adapt to different conversation partners.
• You are curious, eager to learn, and stay on top of complex topics.

What We Offer:

• A varied 100% position with real scope for design – not a 08/15 job
• Direct collaboration with management and short decision-making paths
• The opportunity to actively shape and further develop a digital infrastructure
• A small, motivated team with a passion for quality and innovation
• Flexible working arrangements and modern working conditions
• Insight into the world of authentic Italian products – and occasional tastings