Digital Marketing & Brand Manager

Overview

Excel Sportswear is seeking a Digital Marketing & Brand Manager to lead our website, social media, content, and overall digital brand presence.

This is a hands-on role with full ownership of execution and strategy, working directly with senior leadership.

We are a 45-year-old company with a strong reputation and a unique creative advantage—a team of 20 in-house artists producing custom, story-driven apparel and promotional products for schools, businesses, and organizations.

Key Responsibilities

• Manage and improve company website (content, messaging, structure, UX)
• Lead website redesign project (www.exceltees.com)
• Plan and execute social media strategy across multiple market segments
• Create and publish content (social media, website, email, promotions)
• Write marketing copy for web pages, campaigns, and recruiting efforts
• Maintain consistent brand voice across all channels
• Build and manage a content calendar
• Track performance (engagement, traffic, conversions) and optimize results
• Collaborate with internal team, including sales, to align messaging
• Create videos and marketing across different social Media sites

Requirements

• 5+ years of experience in digital marketing, social media, or brand marketing
• Experience managing business websites and content
• Strong writing and communication skills
• Strong organizational skills and ability to manage multiple projects
• Experience executing social media campaigns
• Ability to work on-site in Trafford, PA

Preferred Qualifications

• Experience with SEO, analytics, and email marketing
• Experience using AI tools for marketing and content creation
• Experience with photography, video, or visual content
• Strong eye for branding and design

What You’ll Be Responsible For

• Owning and improving the company’s digital presence
• Increasing engagement and visibility across platforms
• Supporting lead generation and sales efforts
• Building systems for consistent marketing execution

What We’re Looking For

• Self-motivated and able to work independently
• Strong balance of creativity and organization
• Detail-oriented with high standards for content quality
• Interested in long-term growth and development
• Passionate about marketing and brand building

How to Apply

Submit your resume along with a brief summary of your experience in:

• Digital marketing
• Social media management
• Website/content management
• Brand development

Pay

$78,000.00 - $90,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location

In person