Digital Marketing Brand Manager

About Us

Digital Marketing Brand Manager - Full-time - Position based in Geneva

You enjoy building ambitious digital strategies, managing high-potential brands, and transforming data into concrete growth?

We are currently supporting a Swiss company, active in several international markets, in recruiting its future Digital Marketing Brand Manager. Based in Geneva, this company operates in a dynamic, multicultural environment resolutely focused on digital innovation. It is looking for a profile capable of driving high-performing marketing strategies and actively contributing to the international development of several digital brands.

Job Description

As a Digital Marketing Brand Manager, you will be responsible for the development, performance, and visibility of several digital brands. As a true conductor, you will drive marketing strategies, coordinate cross-functional teams, and continuously optimize acquisition, conversion, and loyalty performance.

Your Missions

Define and drive brand marketing strategy

• Build growth strategies with management and Brand Owners
• Identify development levers: new markets, new offers, business optimizations
• Define performance and profitability-oriented action plans
• Track results and adjust priorities through a data-driven approach

Optimize digital and commercial performance

• Manage multi-channel marketing campaigns: acquisition, CRM, loyalty, e-commerce
• Analyze KPIs and quickly identify optimization opportunities
• Design and monitor testing strategies (A/B testing, personalization, segmentation)
• Integrate automation tools and AI solutions to improve performance and customer experience
• Optimize user journeys and conversion across all digital touchpoints

Coordinate cross-functional marketing projects

• Define project roadmaps with marketing and product teams
• Coordinate various functions: copywriting, design, IT, CRM, translation, data
• Ensure the quality of deliverables and adherence to deadlines
• Oversee post-launch follow-up and capitalize on campaign learnings

Profile Required

• Minimum 5 years of experience in a similar B2C digital marketing role
• Higher education in marketing, communication, business, or data
• Strong performance culture and results orientation
• Excellent command of analysis and reporting tools: Advanced Excel (Pivot Tables, Power Query), Power BI, Google Analytics 4
• Proficiency in CRM, emailing, and marketing automation tools: Adobe Campaign, Mautic, Mailchimp
• Experience with A/B testing and optimization tools: Adobe Target, AB Tasty, Convertize, Google Optimize
• Good command of CMS: WordPress, Drupal, Shopify
• Concrete knowledge of AI uses applied to marketing: content generation, marketing automation, advanced segmentation and personalization, campaign optimization
• Excellent organizational and prioritization skills
• Analytical mindset, autonomy, and ability to thrive in a dynamic and multicultural environment

Nice-to-have

• Experience in digital acquisition (SEA, SEO, Social Ads, programmatic)
• Good understanding of international and multilingual SEO challenges
• Experience with Salesforce, HubSpot, or advanced CRMs
• Product and customer experience sensibility

What our client offers

• The opportunity to actively contribute to the growth of international brands
• A strategic position with real business impact
• A stimulating environment where innovation and performance go hand in hand
• Career development prospects within a rapidly growing structure
• A company culture that values autonomy, collaboration, and initiative
• A healthy work-life balance in a demanding yet human professional setting

Interested? Please send us your application!