Digital Marketing Campaign Manager

About

Our client is a dynamic and growing organization seeking a creative and results‑driven Digital Marketing Campaign Manager to lead their marketing initiatives from Bauchi, Bauchi, NG. This role is central to developing, executing, and optimizing integrated digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for managing all aspects of our digital presence, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. The ideal candidate has a deep understanding of the digital marketing landscape, a passion for data‑driven decision‑making, and a proven ability to manage multiple projects simultaneously in a fast‑paced environment. You will work closely with creative, sales, and product teams to ensure campaign alignment with business objectives and brand messaging. Key responsibilities include setting campaign goals, defining target audiences, developing compelling creative assets, managing budgets, and analyzing campaign performance to drive continuous improvement. We are looking for a strategic thinker with strong analytical skills and a knack for identifying emerging digital marketing trends. This hybrid role offers the flexibility to collaborate effectively both in the office and remotely, ensuring a productive and balanced work life. Join a team that values innovation and impact, and help us reach new heights in the digital space.

Responsibilities

• Develop and execute comprehensive digital marketing strategies and campaigns across various channels (SEM, SEO, social media, email, content, display advertising).
• Define campaign objectives, target audiences, key performance indicators (KPIs), and budgets.
• Create compelling and engaging marketing content and creatives.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Monitor, analyze, and report on campaign performance, providing insights and recommendations for improvement.
• Collaborate with internal teams (creative, sales, product) to ensure cohesive messaging and branding.
• Stay up‑to‑date with the latest digital marketing trends, tools, and best practices.
• Manage the company's social media presence and engagement strategies.
• Plan and execute email marketing campaigns, including list segmentation and automation.
• Conduct market research and competitor analysis to identify new opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4‑6 years of experience in digital marketing, with a proven track record of successful campaign management.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, email marketing software).
• Excellent analytical and problem‑solving skills, with the ability to interpret data and make data‑driven decisions.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Creative thinking and excellent written and verbal communication skills.
• Experience with marketing automation platforms is a plus.
• Ability to work effectively in a hybrid work environment.