Digital Marketing Campaign Strategist

About Our Client

Our client, a rapidly growing e-commerce startup, is seeking a talented and results-driven Digital Marketing Campaign Strategist to lead their marketing initiatives. This role is based in our vibrant office located in Aba, Abia, NG. You will be responsible for conceptualizing, developing, and executing innovative digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and revenue growth. This includes managing social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, and content marketing strategies. The ideal candidate possesses a strong understanding of digital marketing principles, a creative mindset, and a proven ability to analyze campaign performance and optimize for maximum ROI. You will work closely with sales, product development, and design teams to ensure cohesive brand messaging and effective campaign execution. This is an exciting opportunity to make a significant impact on a growing business and shape its marketing future.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Plan, execute, and manage paid advertising campaigns (Google Ads, social media ads).
• Oversee and optimize SEO strategies to improve organic search rankings and traffic.
• Develop and manage email marketing campaigns, including list segmentation and automation.
• Create engaging and relevant content for social media platforms, blogs, and website.
• Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics).
• Identify key performance indicators (KPIs) and track progress towards campaign goals.
• Conduct market research and competitor analysis to identify new opportunities.
• Collaborate with cross-functional teams to ensure consistent brand messaging and integrated marketing efforts.
• Manage the digital marketing budget effectively and ensure optimal allocation of resources.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Report on campaign results and provide actionable insights to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 4-6 years of experience in digital marketing, with a proven track record of successful campaign management.
• In-depth knowledge of SEM, SEO, social media marketing, email marketing, and content marketing.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, Mailchimp).
• Strong analytical skills with the ability to interpret data and generate insights.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Experience with A/B testing and campaign optimization techniques.
• Ability to work effectively in a fast-paced, collaborative environment.
• Understanding of e-commerce marketing is a plus.