Digital Marketing Coordinator

About

BaubleBar is looking for a Digital Marketing Coordinator to help execute and optimize our paid digital marketing campaigns. This role will primarily support Meta (Facebook & Instagram) advertising and Google Paid Search, helping drive customer acquisition and revenue growth across our eCommerce business.

Reporting to the Senior Manager, Digital Marketing, this role will collaborate closely with the marketing, creative, and ecommerce teams to bring campaigns to life—from launching paid media and coordinating creative assets to analyzing performance and identifying opportunities to improve results.

This is an exciting opportunity for an analytical, digitally savvy marketer early in their career who is eager to learn and grow within a fast-paced consumer brand. The ideal candidate is curious, proactive, and detail-oriented, with a strong test-and-learn mindset and a passion for digital marketing.

Responsibilities

• Assist in building, launching, and optimizing paid media campaigns across Meta Ads Manager and Google Ads
• Track and analyze performance across key metrics including ROAS, CTR, conversion rate, and revenue
• Prepare daily, weekly and monthly performance reports with insights and recommendations that identify optimization opportunities to improve ROI and efficiency
• Partner with the graphic design team to coordinate end-to-end paid ad creative development. This includes managing project timelines and creative requests using project management tools (Asana, Monday.com, etc.)
• Help develop briefs and ensure creative assets align with campaign goals and channel best practices
• Monitor industry marketing activity and identify opportunities for innovation and growth

Qualifications

• Be collaborative, curious, creative and possess an eagerness to innovate, test, learn and evolve our strategies to drive growth for the business