Digital Marketing Executive

Responsibilities:

• Develop and implement effective digital marketing strategies aligned with the company’s growth objectives. • Generate leads through cold calling, cold emailing, and outreach campaigns. • Create engaging and informative digital content with the content creator to promote the company’s products and services. • Monitor and analyze campaign performance using digital analytics tools. • Design and execute email marketing campaigns to improve customer engagement. • Collaborate with Tech Support, Sales Executives, and Social Media Manager to implement marketing strategies. • Plan and execute online advertising campaigns, Google Ads, and social media ads. • Manage online customer inquiries and ensure timely responses.

• Maintain and grow the client database using CRM tools. • Track digital marketing trends and recommend innovative marketing strategies.

Requirements:

• Bachelor’s Degree/HND in Marketing, Mass Communication, Business Administration, or related discipline. • Minimum of 4–6 years of experience in Digital marketing, preferably within the financial services, ecommerce, real estate, or fintech sector. • Strong knowledge of social media marketing, SEO, SEM, and content marketing. • Experience with digital marketing tools such as Google Analytics, Meta Business Suite, and email marketing platforms. • Excellent copywriting and communication skills. • Ability to analyze digital marketing data and generate insights. • Maintain and grow the client database using CRM tools. • Creative mindset with strong attention to detail.