Digital Marketing Executive

About the Role

At the Royal College of Physicians of Ireland (RCPI), we’re growing fast, and so is our need for smart, scalable digital marketing. We're looking for a Digital Marketing Executive to take full ownership of our paid marketing efforts. We utilise traditional platforms like Google, META & LinkedIn, but we also utilise platforms such as Reddit, TikTok, DSPs such as Choozle and more to reach our full target market.

This is a hands-on, cross-functional role where you’ll work closely with the digital marketing & insights manager, sales teams, exams teams, and international teams to understand their pain points and strategise ways to reach ambitious growth targets. If you're organised, system-savvy, and excited by the idea of building campaigns and processes that scale, we’d love to hear from you.

Role Details

• Role: Digital Marketing Executive
• Report to: Digital Marketing & Insights Manager
• Grade: €57,000 + benefits
• Contract: 3-year fixed-term contract
• Closing Date: 24 April 2026 at 16:00

Duties and Responsibilities

• We are looking for a Digital Marketing Executive to take ownership of our paid marketing efforts.
• Paid marketing delivery across channels including Google Ads, Meta Ads, LinkedIn, Reddit, TikTok and DSPs such as Choozle (platform mix will vary by programme and audience).
• Plan and execute campaigns & contribute to strategy for multiple RCPI products (International programmes, exams, diplomas, courses), ensuring clear targeting, messaging, and funnel design (awareness - consideration - conversion).
• Build, launch and optimise campaigns daily/weekly: keywords/audiences, bidding, budgets, placements, creative rotation, and lead volume/CPA performance.
• Manage budget pacing and forecasting: track spend vs. targets, identify risks/opportunities early, and recommend reallocations to improve outcomes.
• Contribute and help maintain performance reporting: daily and weekly reports with clear insights, what’s working/what’s not, and practical next steps.
• Improve conversion performance by working on landing pages, forms and user journeys in HubSpot (basic CRO: A/B testing, messaging tweaks, form optimisation, friction reduction).
• Help optimise tracking hygiene: ensure pixels/tags/events and UTMs are correctly implemented; work with the Digital Marketing & Insights Manager to maintain a consistent measurement frameworks (GA4/GTM etc.).
• Collaborate cross-functionally with sales, exams, international and programme teams translating goals into campaigns, agreeing KPIs, and sharing performance learnings.
• Work collaboratively and contribute to creative pipeline: write ad copy, brief designers, QA assets, and ensure brand and messaging consistency.
• Maintain campaign documentation and processes: campaign set-up checklists, naming conventions, learnings library, and repeatable playbooks that scale.
• Support continuous testing and innovation: trial new platforms, formats, and audience approaches where appropriate balancing experimentation with performance targets.

Requirements

• Hands-on paid media experience (typically 3+ years) managing budgets and optimising performance across at least two major platforms (e.g., Google/Meta; LinkedIn experience a plus).
• Strong analytical ability: comfortable interpreting performance data, spotting patterns, and making decisions based on CAC/CPA, CTR, CPC, lead quality and funnel drop-off.
• Solid tracking and measurement fundamentals: pixels, conversion events, UTMs, attribution concepts, and confidence working with GA4/GTM-style setups (with support where needed).
• CRM and landing page familiarity: comfortable building/editing landing pages and forms, understanding lead capture flows, and maintaining clean data (HubSpot experience ideal).
• Copy and creative judgement: can write clear, on-brand ad copy and know what “good” looks like across formats (static, video, carousel, lead forms).
• Organised and detail-oriented: can manage multiple campaigns and stakeholders without things slipping with strong QA habits.
• Clear communicator: can explain performance simply and confidently to non-marketing stakeholders, and translate requests into actionable campaign plans.
• Process and systems mindset: enjoys improving how work gets done (templates, naming conventions, reporting rhythm, documentation).
• Good working knowledge of GDPR/consent principles as they relate to digital marketing and tracking (training/support available as needed).

Nice To Have (but Not Required)

• Experience running campaigns on Reddit/TikTok and/or using a DSP (e.g., Choozle/programmatic).
• Experience with Looker Studio, dashboards, or advanced Excel/Sheets (pivots, VLOOKUP/XLOOKUP, basic modelling).
• Understanding of server-side tracking / Conversions API concepts.
• Prior experience in education, healthcare, or similarly regulated/complex organisations.
• Basic CRO experience: landing page testing, messaging frameworks, user journey improvements.

What Success Looks Like In The First 90 Days

• Starting to take ownership of some priority campaigns with day-to-day optimisation and reporting.
• Establish a clear testing rhythm (creative + targeting + landing page improvements).
• Improve tracking hygiene and reduce reporting discrepancies.
• Deliver consistent lead volume aligned to agreed CPL/CPA targets, with learnings shared across teams.

Competencies

• Problem-solving and Decision-making
• Critical thinking
• Results Orientation
• Research / Analytical Skills

Why us?

• Leave: We offer 21 days annual leave with an additional 3-4 college days as well as long service leave to all employees. We also provide support for staff with Maternity, Sick, Parents, and Parental leave.
• Wellbeing: An Employee Assistance Programme with Spectrum Life is available to all staff members as well as annual flu vaccine.
• Flexible Hybrid working model: The RCPI offer a flexible 35-hour-a-week hybrid working model for all employees from their start date, giving staff the autonomy to work from home combined with time spent onsite.
• Pension: A defined contribution pension scheme of 1.5% Employee contribution and RCPI contribution from commencement date with an increase after 18 months
• Flexible Benefit: Pro-rata €1,500 annual flexible benefit upon completion of a successful probationary period.
• Life Assurance: 4 times your annual salary.
• Learning & Development: We offer CPD options including study leave and unlimited access to LinkedIn Learning.
• Diversity and Inclusion: RCPI recognises the importance of equality, diversity, and inclusion. We were recently awarded a Silver accreditation from Investors in Diversity. We are an open and inclusive organisation that celebrates and welcomes diversity. We lead initiatives that support, promote and demonstrate a culture of mutual respect, inclusivity, and diversity, as outlined in our Diversity and Inclusion policy.

Accommodations

The Royal College of Physicians of Ireland is an inclusive employer and in line with our policies you are invited to disclose any reasonable accommodations you require for applying, interviewing or working with RCPI. Please be assured this information will be treated as confidential and not used for the purpose of selection. If you have any queries, please contact Suzann Donnelly at suzann Donnelly@rcpi.ie.

About Us

The Royal College of Physicians of Ireland is a postgraduate medical training college dedicated to ensuring that doctors have the skills to provide patients with the best possible care. Founded in 1654, the college supports doctors to enhance their skills, competencies, and professionalism throughout their working lives.

Through its Faculties and Institutes, The Royal College of Physicians of Ireland, offers medical training programmes, examinations, diplomas, and educational courses to equip doctors with the skills and knowledge they need to care for patients and run safe and efficient healthcare systems. It also offers a range of educational diplomas and courses for learners in the wider healthcare sector.