Digital Marketing Manager

Responsibilities

1. Develop Digital Marketing Strategies

   • Create and implement comprehensive digital marketing plans (SEO, PPC, social media, email, content marketing, etc.).
   • Align strategies with business goals and target audience preferences.

2. Search Engine Optimization (SEO) & Content Marketing

   • Optimize website content, blogs, and landing pages for search engines.
   • Conduct keyword research and competitor analysis.
   • Manage content calendars and ensure consistent brand messaging.

3. Pay-Per-Click (PPC) & Paid Advertising

   • Plan and execute paid campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
   • Monitor budgets, analyze performance, and optimize ROI.
   • A/B test ad creatives and landing pages.

4. Social Media Marketing (SMM)

   • Manage and grow social media presence (Facebook, Instagram, LinkedIn, Twitter, etc.).
   • Develop engaging content, schedule posts, and interact with followers.
   • Run influencer and partnership campaigns.

5. Email & Automation Marketing

   • Design and execute email campaigns (newsletters, promotions, drip campaigns).
   • Segment audiences and personalize messaging for better engagement.
   • Use tools like Mailchimp, HubSpot, or Active Campaign.

6. Analytics & Performance Tracking

   • Monitor KPIs (traffic, conversions, CTR, ROI, etc.) using Google Analytics, Google Search Console, and other tools.
   • Generate reports and provide data‑driven insights for optimization.

7. Website & UX Optimization

   • Ensure the website is user‑friendly, mobile‑responsive, and optimized for conversions.
   • Collaborate with web developers and designers for improvements.

8. Brand Management & Online Reputation

   • Maintain brand consistency across all digital channels.
   • Manage online reviews and customer feedback.

9. Budget Management

   • Allocate and track digital marketing budgets efficiently.
   • Ensure cost‑effective spending on ads and tools.

10. Stay Updated on Trends

    • Keep up with the latest digital marketing trends, tools, and algorithm changes.
    • Experiment with new platforms.

Job Type

Full-time

Benefits

• Cell phone reimbursement
• Internet reimbursement
• Leave encashment
• Paid sick time
• Paid time off

Work Location

In person
In person

Pay

Up to $60,000.00 per month