Digital Marketing Manager

Reports

Brand Director

Department

Client Services

Purpose

The Freelance Digital Marketing Manager works within a cross-functional team to plan, activate, and continuously optimize digital marketing campaigns in support of e-commerce and B2B objectives. This role owns campaign performance across paid search and social channels and applies a strong understanding of the user journey and full-funnel marketing to ensure each platform is used strategically with clearly defined, platform-specific KPIs. The role proactively identifies optimization opportunities and delivers insight-driven reporting that drives measurable business results.

This is a freelance role with the opportunity to become full time.

Position Responsibilities

• Plan, execute, and manage digital marketing campaigns across paid search and social media platforms, including Google Ads, Meta, LinkedIn, and Google Tag Manager, aligned to each platform’s role within the user journey.
• Define and manage platform-specific goals and KPIs based on business objectives.
• Translate business objectives into cohesive full-funnel strategies across upper-, mid-, and lower-funnel tactics.
• Proactively recommend optimizations to targeting, creative, messaging, budgets, and channel mix based on performance insights.
• Collaborate with account, strategy, and creative teams to ensure campaigns align with broader marketing initiatives.
• Manage paid media budgets to ensure efficient pacing and strong ROI.

Analytics and Optimization

• Monitor and analyze campaign performance using Google Analytics, Google Ads, Meta, LinkedIn, Brandwatch, and others as needed.
• Build and maintain performance dashboards and reports in Looker Studio that connect channel-level metrics to business outcomes.
• Evaluate performance using platform-appropriate KPIs rather than one-size-fits-all metrics.
• Identify opportunities to improve traffic quality, conversion rates, lead quality, and return on ad spend through ongoing optimization.
• Ensure proper tracking, attribution, and measurement are in place to support full-funnel analysis.

Client and Team Collaboration

• Serve as a day-to-day digital marketing partner, providing strategic input, performance updates, and recommendations.
• Clearly communicate how each platform contributes to overall performance and business goals.
• Conduct research into client industries, competitors, and audience behaviors to inform strategy.
• Stay current on digital marketing trends, platform updates, and best practices to proactively bring new ideas forward.

Qualifications

• 7+ years of experience managing digital marketing campaigns, with demonstrated senior-level ownership of strategy, optimization, and reporting.
• Proven experience supporting both e-commerce and B2B marketing programs.
• Strong understanding of full-funnel digital marketing and user journey mapping.
• Deep expertise in paid search and paid social strategy, execution, and optimization.
• Demonstrated ability to define, manage, and evaluate platform-specific KPIs aligned to business objectives.
• Direct experience with managing paid campaigns within Google Ads, Meta, LinkedIn, Google Analytics, Google Tag Manager, and Looker Studio. Experience with Reddit and Brandwatch are a plus.
• Strong analytical and reporting skills with the ability to translate data into actionable insights.
• Agency experience preferred.
• Strong written and verbal communication skills.

What Success Looks Like

• Each platform is deployed with a clear role in the user journey and measured against the right KPIs.
• Campaigns are actively optimized through ongoing, proactive recommendations.
• Reporting clearly communicates performance, insights, and next steps.
• Stakeholders trust both performance and strategic direction.
• Measurable gains in conversion, lead quality, and overall campaign efficiency.