Digital Marketing Manager

Tasks

• Planning, control and monitoring of all performance campaigns in the areas of SEA and YouTube, as well as data-based budget allocation and ongoing optimization of funnel performance to increase ROI
• Central coordination of external service providers, agencies and affiliate partners, including briefing creation, quality control and negotiation
• Coordination and implementation of internal advertising projects across various business areas, as well as ensuring brand consistency in digital advertising materials and campaign assets
• Cross-departmental consulting on developments in social media, advertising and CRM, as well as target-group-specific preparation of relevant topics for management and departments

Requirements

• Completed degree in business administration or comparable training with several years of experience in digital marketing, ideally in a coordinating role
• Very good understanding of performance marketing, KPI-based campaign management, and experience in email marketing and marketing automation
• Confident use of relevant analysis, advertising, and project management tools such as Google Analytics, Google Ads, Meta Business Suite, and Jira
• Strong skills in partner and stakeholder management, as well as strong analytical and conceptual thinking
• Very good project management skills, structured and proactive working style, as well as communication strength and confident demeanor
• High affinity for collaboration at interfaces, as well as very good German and good English skills, French is an advantage

What we offer

• Discounts: Discount on travel offer ITS Coop Travel, 5x Super Points in supermarket, up to 20% discount on various insurance services, up to 20% discount in all Coop Group formats, cheaper mobile and prepaid subscriptions at Coop Mobile, Reka Card: Discount on purchase, Staff discount also for partner (living in the same household), Discount on GA subscription
• Employment Conditions: Pension fund: 2/3 paid by Coop, Collective labor agreement (GAV), 18 weeks paid maternity leave and 4 weeks paid paternity leave, Loyalty bonuses, Savings plan at the pension fund, Home office, Flexible and attractive regulation for early retirement from the age of 58, attractive employment conditions
• Working Hours: 5 weeks vacation
• Training: Over 600 internal training courses, Support for external training and further education, Talent management with diverse development opportunities
• Sustainability:
• Communication:
• Health: Update-Fitness: Fr. 200.– discount on annual subscription

Your contact person

Dominique Hotz HR Marketing