Digital Marketing Manager

Tasks

• Planning, control and monitoring of all performance campaigns in the areas of SEA and YouTube, as well as data-based budget allocation and ongoing optimization of funnel performance to increase ROI.
• Central coordination of external service providers, agencies and affiliate partners, including briefing creation, quality control and negotiation.
• Coordination and implementation of internal advertising projects across various business areas, as well as ensuring brand consistency in digital advertising materials and campaign assets.
• Cross-departmental consulting on developments in social media, advertising and CRM, as well as age-appropriate preparation of relevant topics for management and departments.

Requirements

• Completed degree in business administration or comparable training with several years of experience in digital marketing, ideally in a coordinating role.
• Very good understanding of performance marketing, KPI-based campaign management, and experience in e-mail marketing and marketing automation.
• Confident use of relevant analysis, advertising, and project management tools such as Google Analytics, Google Ads, Meta Business Suite, and Jira.
• Strong skills in partner and stakeholder management, as well as strong analytical and conceptual thinking.
• Very good project management skills, structured and proactive way of working, as well as communication strength and confident demeanor.
• High affinity for collaboration at interfaces, as well as very good German and good English skills, French is an advantage.

Benefits

• Discount on travel offers ITS Coop Travel
• 5x the number of Superpoints in the supermarket
• up to 20% discount on various insurance services
• up to 20% discount in all Coop Group formats
• cheaper mobile and prepaid subscriptions at Coop Mobile
• Reka-Card: Discount on purchase
• Staff discount also for partner (living in the same household)
• Discount on GA subscription