Digital Marketing Manager

About DAZN Bet

At DAZN Bet, we are opening up the world of betting and gaming for our customers—delivering an interactive, accessible, and social experience. As part of the DAZN ecosystem, we combine live sport streaming with innovative betting products, creating a unique platform for fans across multiple regulated markets.

We are committed to providing a safe and responsible betting environment while delivering best-in-class entertainment experiences. This is a unique opportunity to play a key role in launching and scaling our brand in Canada, shaping how we connect with sports fans in a fast-growing market.

You will be responsible for driving customer acquisition and engagement through data-driven digital marketing strategies, ensuring strong brand awareness and conversion performance across all channels.

Salary Range: £65,000 - £75,000

This role can be based in Toronto Remote. The internal job title is Digital Marketing Manager

As part of our recruitment process, we may use automated or AI-supported tools to assist with application review and screening. These tools are used to support, not replace, human decision-making. Final hiring decisions are always made by our hiring team.

What You'll Be Doing:

• Define and execute the digital marketing strategy for Canada, aligned with overall business and brand objectives
• Plan and deliver multi-channel campaigns across SEO, PPC, Paid Social, Affiliate Marketing, Display, and Email
• Drive customer acquisition, engagement, and conversion through performance-led marketing initiatives
• Manage and optimise paid media campaigns, ensuring efficient budget allocation and strong ROI
• Own and evolve the SEO strategy, partnering with content and technical teams to improve organic performance
• Collaborate with CRM, content, and design teams to deliver engaging, localised marketing campaigns
• Use data and analytics to optimise campaigns, improve conversion rates, and drive personalisation strategies
• Work closely with internal and external stakeholders to identify consumer trends and refine value propositions
• Build strong cross-functional relationships across DAZN and DAZN Bet to unlock new revenue opportunities
• Monitor market and regulatory trends to ensure compliance and identify growth opportunities
• Ensure all marketing activity aligns with Responsible Gaming principles

What You'll Bring:

• 3+ years’ experience in digital marketing, ideally within sports, entertainment, or gaming/betting
• Strong background in performance marketing and paid media
• Proven ability to drive customer acquisition and revenue growth through digital channels
• Deep understanding of consumer behaviour, particularly sports fans
• Experience managing multi-channel campaigns across paid and organic channels
• Strong analytical mindset with the ability to interpret data and optimise performance
• Comfortable operating at both strategic and executional levels with high attention to detail
• Passion for sport, with a strong understanding of fan engagement across multiple sports
• Experience working in regulated markets (e.g., gambling) is advantageous
• Excellent communication skills with a detail-oriented approach
• Ability to thrive in a fast-paced, dynamic, and international environment

Benefits

Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You’ll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.