Digital Marketing Manager

Salary Range

• $68,000 - $70,000 annual (experience-based compensation)

GET TO KNOW DONOHOE

With more than 140 years in business, Donohoe has built its reputation on one core belief: our people are the reason clients, customers, and partners continue to choose us. As a fully integrated enterprise, Donohoe operates across six pillars—Development, Construction, Commercial Real Estate, Real Estate Management, Facility Management, and Hospitality—allowing us to bring projects to life from concept through completion. And through our Hospitality division, we turn that full-service expertise into standout guest experiences across a dynamic portfolio of hotels, restaurants, and lifestyle destinations. We'd love to have you join our team!

WHAT WE ARE LOOKING FOR

Donohoe Hospitality is seeking a Digital Marketing Manager to own and execute the full digital marketing strategy across multiple portfolios of hotels and restaurants. This is a highly visible, hands‑on role responsible for driving awareness, engagement, and revenue through a thoughtful mix of content, paid media, email marketing, website optimization, and reputation management.

This position operates as a single point of ownership for digital marketing, balancing strategy with execution. The ideal candidate is both a creative marketer and a performance‑driven operator who can translate business goals into measurable digital results.

The ultimate goal is to elevate brand presence, increase direct bookings, and maximize ROI across all digital channels.

KEY RESPONSIBILITIES

Digital Strategy & Channel Ownership

• Own and execute the digital marketing strategy across multiple DHS properties, aligning efforts with revenue and occupancy goals.
• Identify the most effective mix of channels (social, email, paid media, web, third‑party platforms) to drive performance.
• Act as the primary point of contact for all digital marketing initiatives across multiple properties in the portfolio.
• Continuously evaluate and refine strategies based on performance, trends, and business needs.

Paid Media & Performance Marketing

• Plan, launch, and optimize paid digital campaigns (Google Ads, Meta, and other relevant platforms).
• Manage budgets and allocate spend to maximize return on investment.
• Monitor key metrics such as cost per acquisition, conversion rates, and overall campaign performance.
• Test and iterate campaigns to continuously improve results.

Website & Conversion Optimization

• Oversee website performance, user experience, and content accuracy across all properties.
• Identify opportunities to increase direct bookings and reduce reliance on third‑party channels.
• Partner with internal teams or vendors to implement updates, landing pages, and SEO improvements.
• Regularly audit hotel and third‑party listings (Google, TripAdvisor, Expedia, Booking, etc.) to ensure accuracy and brand consistency.

Social Media & Content Execution

• Own day‑to‑day social media strategy and execution, including content creation, publishing, and engagement.
• Develop and manage editorial calendars aligned with marketing goals.
• Create and curate compelling content (photo, video, and copy) that reflects the guest experience and drives engagement.
• Expand presence across emerging platforms while maintaining brand integrity.
• Provide on‑site content support for events, openings, and key property moments.

Email Marketing & Lifecycle Campaigns

• Plan and execute B2B and B2C email marketing campaigns.
• Manage audience segmentation and contact lists to improve targeting and personalization.
• Draft, deploy, and optimize campaigns to drive engagement and revenue.
• Continuously evaluate performance and refine strategy based on results.

Reputation Management & SEO

• Monitor online reviews and ensure properties respond within established timelines.
• Partner with property teams to address guest feedback and protect brand reputation.
• Manage disputes and removal of fraudulent or inappropriate reviews.
• Evaluate SEO performance and implement strategies to improve search visibility and direct traffic.

Analytics & Reporting

• Track and analyze performance across all digital channels, focusing on KPIs tied to business outcomes (engagement, conversions, revenue impact).
• Create recurring reports that highlight performance, trends, and opportunities.
• Provide actionable insights and recommendations to leadership.
• Monitor competitor activity and emerging industry trends.

Training & Collaboration

• Serve as a digital marketing resource for property teams, guiding best practices and brand standards.
• Lead occasional training sessions to encourage content contributions and alignment.
• Collaborate cross‑functionally with operations, leadership, and external partners to support marketing initiatives.

WHAT WE EXPECT FROM YOU

• A self‑starter who thrives in an independent, highly accountable role
• Strong balance of creative thinking and analytical, performance‑driven mindset
• Exceptional writing and communication skills with the ability to adapt voice across brands
• Ability to manage multiple priorities across a portfolio of properties
• Strong attention to detail and organizational skills

JOB KNOWLEDGE & SKILLS

• Experience with paid media platforms (Google Ads, Meta, etc.)
• Strong understanding of analytics tools (Google Analytics, social media insights platforms)
• Proficiency in Microsoft Office and creative tools such as Canva
• Familiarity with email marketing platforms and content management systems
• Knowledge of SEO best practices and website optimization

WORK ENVIRONMENT & TRAVEL

• Based at Donohoe Hospitality properties or corporate office (Bethesda, MD), Monday through Friday
• Travel required for property visits, events, and content capture as needed

GENERAL

• Support Donohoe Hospitality's Mission, Vision, and Values
• Maintain compliance with company policies and procedures
• Stay current with industry trends and innovations
• Contribute to team engagement and company culture
• Perform additional duties as assigned

BENEFITS AND PERKS

Donohoe Hospitality Services is pleased to offer employees a comprehensive Benefits Package that includes health, dental, and vision insurance, leaves of absence, retirement plans, paid time off, and hotel room discounts. and MORE! Through this selection of benefits and perks, we strive to provide employees with options that enhance their quality of life at work and beyond. *minimum 32 hours/week to qualify

We also offer daily pay access, where you can receive your earnings on the same day you work, empowering you to manage your finances easily and confidently.

If you're ready to bring your energy and skills to a team dedicated to delivering exceptional guest experiences, we want to hear from you! Apply today and be a key player in creating memorable moments for our