Digital Marketing Manager

The Opportunity

getAbstract is the world’s largest provider of verified business knowledge, trusted by one-third of the Fortune 500 for over 27 years. We are entering a significant growth phase — expanding into new product categories and scaling our marketing operation to match.

We are looking for a Digital Marketing Manager who owns the digital infrastructure and performance of our marketing operation. You will be responsible for the B2C consumer app, the website, email marketing, paid media, SEO, marketing automation, and the analytics that connect digital activity to commercial outcomes. You work in close collaboration with the Head of MarCom (who sets editorial direction, brand narrative, and owns social media) and the Product & Sales Marketing Manager (who defines positioning and pipeline programs). Your role is to make their strategies perform in digital channels — and to independently own the B2C app growth engine.

Key Responsibilities

B2C App & Consumer Marketing

• Own the marketing for our consumer app: user acquisition, onboarding flows, in-app engagement, retention campaigns, and subscription lifecycle.
• Manage the B2C funnel end-to-end — from app store presence through conversion to active usage and renewal.
• This is a distinct audience from our enterprise business, and you own the strategy and execution for growing the individual user base.

Website, SEO & Conversion

• Own the website as a commercial asset: structure, landing pages, conversion paths, and user experience.
• Ensure the site reflects current positioning and converts visitors into leads.
• Own technical SEO, keyword strategy, organic growth, and site performance.
• Guide content teams on search-driven opportunities.

Email & Marketing Automation

• Build and manage the marketing automation infrastructure: email workflows, lead scoring, nurture sequences, and lifecycle campaigns.
• Execute newsletter distribution in collaboration with MarCom, who owns editorial content.
• Maintain deliverability and compliance.
• Continuously optimize conversion.

Paid Media & Performance

• Plan, execute, and optimize paid campaigns across search, social, and display.
• Manage budgets based on performance data.
• Run retargeting and amplification in support of brand and demand generation.
• Maximize return on ad spend.

Analytics & Reporting

• Own the marketing analytics stack: website analytics, campaign tracking, attribution, and dashboards.
• Run A/B tests across all digital assets.
• Be the team’s source of truth on performance.

What We Expect

Within your first year, we expect you to take full ownership of the digital marketing infrastructure. The B2C app should have a structured, measurable acquisition and retention engine. The website should reflect our positioning and be built for conversion. Marketing automation should be operational and optimized. Paid media should deliver measurable pipeline with clear attribution. And analytics should be at the heart of how you work.

Candidate Profile

Required:

• 3–5+ years in digital marketing within a B2B SaaS or enterprise technology environment, ideally with B2C experience as well.
• Hands-on experience managing websites, marketing automation, email campaigns, paid media, and analytics.
• Ability to build and manage campaigns end-to-end.
• Strong analytical skills with the ability to translate data into actionable recommendations.

Preferred:

• Experience managing both B2B and B2C digital marketing in parallel.
• Experience in L&D, HR technology, or enterprise knowledge management.
• Familiarity with app marketing, app store optimization, subscription models, and consumer lifecycle optimization.
• Experience with CRO methodologies and working alongside brand and product marketing teams

Mindset:

• Performance-oriented — you care about what converts, not just what looks good.
• Commercially aware — every click and open should connect to a business outcome.
• Collaborative — you make MarCom’s and product marketing’s work perform in digital without needing to own their content

Why getAbstract

• 27 years of trust.
• An established company entering an ambitious growth chapter with a market positioning no competitor is pursuing.
• A product portfolio expanding into genuinely new categories.
• Swiss-headquartered, global reach.
• Small team, high visibility — your work directly shapes how the market sees us and how the commercial team sells.

How to Apply

Submit your CV or LinkedIn profile and a brief written response (max 500 words) via personal@getabstract.com:

“Describe a digital marketing initiative you built or significantly improved. What was the goal, what did you do, what were the measurable results, and what did you learn?”