Digital Marketing Manager

About Hidden River Cabins

We’re looking for a hands-on Digital Marketing Manager to grow Hidden River Cabins — a small collection of secluded riverside log cabins with private hot tubs and a wedding venue.

This is a broad, practical role covering performance marketing, social media, and website optimisation, with a strong focus on driving direct bookings.

You’ll be responsible for both acquiring customers and improving how they convert online.

About the role

You’ll take ownership of all core digital channels, including Google Ads, social media, and the website.

This is a role for someone who likes doing the work, not just managing it.

Key responsibilities

Performance Marketing

• Manage and optimise Google Ads (Search + Performance Max)
• Build keyword strategy around high-intent travel searches
• Improve ROAS and cost per booking
• Set up and maintain conversion tracking (GA4 / Tag Manager)

Social Media

• Plan and create content for Instagram / Facebook/TikTok
• Focus on short-form video (cabins, hot tubs, river views, weddings)
• Grow engagement and brand awareness organically

Website & Conversion

• Update and improve website content and landing pages
• Work on booking funnel optimisation
• Suggest and implement conversion improvements

General Marketing

• Run email campaigns (offers, availability, seasonal stays)
• Test new marketing channels and ideas
• Support brand storytelling and creative direction

What we’re looking for

• Experience in digital marketing (paid + organic)
• Strong working knowledge of Google Ads
• Comfortable creating or managing social media content
• Understanding of website basics (WordPress)
• Strong analytical mindset — focused on bookings and revenue
• Bonus: experience in hospitality, travel, or short-term rental businesses

What we offer

• Opportunity to shape a growing hospitality brand
• Small, fast-moving business with direct impact

How to apply

Please include:

• Examples of Google Ads or paid campaigns you’ve managed
• Social media accounts or content you’ve worked on
• Any websites or funnels you’ve helped improve
• Results where possible (bookings, revenue, ROAS, engagement growth)

This role is not a working from home position and you must have your own transport to get to work as we are based in a rural location just above Carlisle.

Pay:
24,420.01-
34,420.00 per year

Benefits

• Employee discount
• Free parking
• On-site parking

Work Location: In person