Digital Marketing Manager

About

The Kodak Group is seeking a Digital Marketing Manager to lead and elevate our digital presence across our portfolio of luxury watch and jewelry brands. This role is ideal for a highly motivated, hands-on marketer who is eager to take ownership of our digital ecosystem — from website experience to lead generation and performance marketing — and help drive the next phase of growth.

You will play a critical role in shaping our online presence, optimizing performance, and building a best-in-class digital experience that reflects the luxury standards of our brands.

Key Responsibilities

• Own and manage the full digital ecosystem, including website, lead generation, and performance marketing initiatives
• Drive customer acquisition through paid media channels (Google Ads, Meta, PPC, paid social), with a focus on measurable growth and ROI
• Oversee website strategy and day-to-day execution, including product uploads, content updates, UX improvements, and site optimization
• Analyze website and campaign performance, providing clear reporting on KPIs, lead generation, traffic, and conversion metrics (WoW/MoM)
• Implement data-driven merchandising strategies across homepage, product pages, and landing pages to improve engagement and conversion
• Collaborate with the marketing team to execute a 360° strategy across digital, social, email, and brand initiatives
• Help define and evolve our digital brand voice and storytelling, ensuring a consistent, elevated luxury experience
• Manage relationships with external partners (e.g., SEO agencies, vendors) and ensure best practices are maintained
• Lead content and asset coordination, including product imagery, vendor assets, and on-site content updates
• Continuously identify new opportunities to grow online revenue, improve lead generation, and enhance the customer journey

Qualifications

• 4–6+ years of experience in digital marketing, eCommerce, or performance marketing (luxury, fashion, or retail preferred)
• Strong understanding of digital ecosystems, including paid media, SEO, email marketing, and website management
• Proven experience in lead generation, customer acquisition, and campaign optimization
• Proficiency in tools such as Google Analytics, Google Ads, Meta Ads Manager, CRM platforms, and marketing automation tools
• Strong analytical mindset with the ability to translate data into actionable insights and growth strategies
• Highly organized, detail-oriented, and comfortable managing both strategy and execution
• Creative thinker with an eye for luxury branding and elevated digital experiences
• Strong communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment

Additional Details

• Full-time, in-office (5 days/week) in Hoboken, NJ
• Reports directly to the Director of Marketing
• Opportunity for growth and advancement as the digital function continues to expand