Manager of Digital Strategy & Brand Experience

About

A leader in the food industry is hiring a Manager of Digital Strategy & Brand Experience in Owings Mills, MD for a full time position, onsite 5 days a week.

Manager of Digital Strategy & Brand Experience Perks:

• Opportunity to shape digital strategy and directly impact revenue, brand perception, and customer experience.
• High visibility role with cross-functional collaboration across Marketing, Customer Service, and external agency partners.
• Ownership of key initiatives, offering autonomy to drive improvements in merchandising, performance, and brand standards.
• Exposure to end-to-end ecommerce operations, including digital marketing, reputation management, and promotional strategy.

Manager of Digital Strategy & Brand Experience Requirements:

• Experience managing external digital agencies and cross-functional stakeholders with clear communication and accountability.
• Strong understanding of digital marketing channels, brand reputation management, and customer experience best practices.
• Ability to analyze performance data (KPIs, conversion, AOV, sales trends) and translate insights into actionable improvements.
• Background in ecommerce or digital merchandising, with experience supporting promotions, product strategy, and inventory alignment.

Manager of Digital Strategy & Brand Experience Responsibilities:

• Manage and serve as primary point of contact for external digital agencies, setting scope, deliverables, and timelines while ensuring alignment with business priorities.
• Oversee brand presence across digital channels, maintaining consistent voice and messaging while monitoring reviews, social platforms, and third-party sites.
• Analyze performance against KPIs and provide direction to improve agency output, campaign effectiveness, and overall results.
• Guide digital merchandising strategy, including product presentation, assortment optimization, and promotional planning to drive revenue and margin.