Digital Marketing Manager

Roles & Responsibilities

Strategy Development

• Develop and implement a comprehensive strategy tailored to each social platform.
• Develop and execute KOL marketing campaigns to support product launches, brand awareness, and user acquisition goals.
• Drive brand storytelling, product launches, and campaigns tailored to different consumer segments.
• Conduct competitor analysis and research emerging platforms and trends to keep the brand ahead of the curve.

Content Creation & Management

• Lead content planning and calendar management, ensuring a mix of product-led, brand-led, Kol-lead, and community-driven content.
• Oversee the production of high-quality, platform-specific creatives.
• Collaborate with the creative team to design content that resonates with the target audience.

Performance Analytics

• Track and analyze the performance of social &KOL campaigns, leveraging data to optimize content and strategy.

Collaboration

• Work closely with cross-functional teams, including product, brand, and growth marketing, to align social media efforts with overall business goals.
• Identify, evaluate, and build relationships with relevant, content creators, and external agencies to amplify brand reach and engagement.

Support Community Management

• Monitor, respond to, and engage with followers to foster a strong online community.

Qualification

• 5+ years of experience in Social media &KOL strategy in consumer electronics industry.
• Strong understanding of major social platforms (TikTok, Instagram, YouTube, etc.) and their influencer ecosystems.
• Exceptional communication, storytelling, and copywriting skills.
• Proven track record of managing successful KOL campaigns from start to finish.
• Ability to manage multiple projects in a fast-paced environment.
• Familiarity with performance marketing and digital advertising is a plus.
• English is required