Digital Marketing Manager

Our client is seeking a highly strategic and results-driven Digital Marketing Manager to lead their marketing efforts in Jos, Plateau, NG . This role requires a hands-on individual with a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and marketing automation. The Digital Marketing Manager will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, generate leads, and increase customer acquisition and retention.

Key responsibilities include planning, executing, and optimizing paid advertising campaigns across various platforms (Google Ads, social media ads), managing social media profiles and content calendars, and implementing SEO best practices to improve organic search rankings. You will oversee the creation of engaging content, including blog posts, website copy, email newsletters, and marketing collateral. Analyzing campaign performance, reporting on key metrics, and making data-driven recommendations for improvement are crucial. The Manager will also stay abreast of the latest digital marketing trends and technologies, identifying new opportunities to enhance our online presence and achieve business objectives. This role demands strong analytical skills, creativity, and the ability to manage multiple projects simultaneously in a fast-paced environment.

Qualifications include a Bachelor's degree in Marketing, Communications, Business Administration, or a related field, with a minimum of 5 years of experience in digital marketing. Proven success in developing and executing successful digital marketing campaigns, with demonstrable experience in SEO, SEM, social media marketing, and content creation is essential. Proficiency with marketing analytics tools (e.g., Google Analytics), marketing automation platforms (e.g., HubSpot, Marketo), and social media management tools is required. Excellent written and verbal communication skills, strong project management abilities, and a keen eye for detail are necessary. The ideal candidate is a strategic thinker with a passion for digital innovation and a proven ability to drive measurable results. This role is critical to enhancing our client's brand visibility and market share, requiring a proactive and adaptable marketer who can navigate the dynamic digital landscape. Collaboration with sales and product teams will be key to aligning marketing initiatives with overall business goals. The successful candidate will be instrumental in crafting compelling narratives and campaigns that resonate with our target audience.