Digital Marketing Manager - Construction/Manufacturing

About

• Client: CPWD-certified Construction Company & Scaffolding manufacturing.
• Location: Ahmedabad (Sindhu Bhavan Corporate Office).
• Experience: 9+ Years.

Job Objective

• The role is responsible for planning, executing, and optimizing digital marketing strategies for the Scaffolding & Formwork business catering to Real Estate, EPC, and Infrastructure projects.
• The position focuses on strengthening brand credibility, promoting engineered solutions, supporting sales and tendering activities, generating qualified B2B leads, and positioning the organization as a trusted partner for large-scale construction projects.

Key Accountabilities & Responsibilities

Digital Strategy & B2B Marketing

• Develop and execute digital marketing strategies aligned with scaffolding and formwork solutions for high-rise, commercial, industrial, and infrastructure projects.
• Support business development teams with digital collateral for client acquisition, prequalification, and tender submissions.
• Plan annual digital budgets, content calendars, and campaign KPIs targeting contractors, developers, and EPC clients.

Website & Technical Content Management

• Manage and enhance the corporate website highlighting scaffolding systems, formwork technologies, load capacities, safety certifications, and case studies.
• Ensure technical accuracy of content related to modular scaffolding, aluminium formwork, and system formwork.
• Drive SEO performance for industry-specific keywords related to scaffolding, shuttering, and formwork solutions.

Social Media & Industry Content Marketing

• Plan, create, and manage content across platforms such as LinkedIn, Instagram, Facebook, YouTube, and X.
• Promote ongoing and completed projects, milestones, site progress updates, safety initiatives, and CSR activities.
• Coordinate with design agencies, videographers, and site teams for high-quality visual and video content.

Lead Generation & Account-Based Marketing

• Execute targeted digital campaigns for developers, EPC contractors, PMC firms, and large project owners.
• Generate and qualify B2B leads for scaffolding rentals, sales, and long-term contracts.
• Track lead conversion through CRM systems and coordinate closely with sales teams for closures.

Analytics, Reporting & Market Intelligence

• Monitor campaign performance, enquiry quality, customer acquisition cost, and ROI.
• Analyse competitor positioning, market trends, and client behaviour within the scaffolding and formwork domain.
• Prepare management dashboards highlighting pipeline contribution and digital ROI.

Brand Positioning & Reputation Management

• Ensure consistent technical, safety-focused brand messaging across all digital platforms.
• Highlight compliance with IS standards, international certifications, and safety benchmarks.
• Manage online reputation among contractors, consultants, and industry stakeholders.

Cross-functional & Vendor Coordination

• Work closely with Sales, Engineering, Projects, HSE, and Tendering teams.
• Manage external digital agencies, vendors, and technical content partners.
• Align digital initiatives with exhibitions, trade fairs, and industry events.

Governance, Compliance & Data Security

• Ensure adherence to corporate branding guidelines, legal norms, and data privacy regulations.
• Safeguard technical documentation, drawings, and digital intellectual property.

Profile Expectation

Educational Qualification

• MBA in Marketing.
• PG Diploma in Digital Marketing (Preferred).

Experience

• 9+ years of digital marketing experience.
• Prior exposure to construction products, scaffolding, formwork, EPC, or infrastructure sectors will be a strong advantage.

Functional / Technical Skills

• Digital Marketing Strategy & Execution.
• Technical Content Development.
• Social Media Management.
• SEO for Construction & Industrial Segments.
• Lead Generation & CRM Integration.
• Strong understanding of construction processes and safety norms.

Behavioural Skills

• Strong communication and coordination skills.
• Stakeholder & Vendor Management.
• High ownership and accountability.
• Execution-driven and adaptable mindset.

IT / Tools

• MS Office.
• Digital Marketing Platforms.
• CRM Systems.
• Working knowledge of content and design tools.