Digital Marketing Manager for a Consulting Services Company in the US (Home

Digital Advertising & Lead Generation

• Develop and execute digital marketing strategies focused on generating qualified leads
• Manage, optimize, and scale paid advertising campaigns across Google Ads and Meta Ads (Facebook/Instagram)
• Monitor campaign performance to improve lead quality, conversion rates, and cost efficiency
• Implement remarketing and retargeting strategies to re-engage potential customers
• Ensure a consistent flow of inbound leads across all service offerings

SEO & Local Search Optimization

• Improve SEO performance to increase organic visibility and inbound traffic
• Optimize local SEO efforts, including Google Business Profile visibility and local search rankings
• Conduct keyword research and competitor analysis to identify growth opportunities
• Support content optimization initiatives to improve search performance and lead generation

Conversion Optimization & Analytics

• Create and optimize landing pages, lead forms, and conversion-focused content
• Analyze customer behavior and campaign performance data to improve ROI
• Track, measure, and report on lead generation metrics, conversions, and campaign effectiveness
• Identify high-converting customer segments and optimize targeting strategies

Reporting & Collaboration

• Maintain accurate reporting on marketing performance, lead tracking, and campaign ROI
• Collaborate with sales and operations teams to align marketing efforts with business goals
• Support CRM integration and lead tracking processes to improve conversion visibility

Success in this role will be measured through clearly defined KPIs, including:

• Lead volume generated
• Lead quality and conversion rates
• Number of appointments booked
• Campaign ROI and cost per lead
• SEO and local search performance improvements
• Landing page and conversion funnel performance
• Follow-up efficiency and lead engagement metrics