Digital Marketing Manager (SEO & SEA)

About Us

The piezosystem jena GmbH is a globally active developer and manufacturer of high-precision and high-force drive systems based in Jena. For over 30 years, we have been collaborating with leading OEMs from the semiconductor technology, photonics, measurement technology, aerospace, and automotive industries.

Our piezo-based solutions are used in technologically demanding applications – from 3D scanning and semiconductor manufacturing to space applications and particle accelerators. Piezotechnology forms the core of our innovative strength and is considered a key technology of the future.

Your Opportunity

Are you a data-driven strategist who masters the balance between organic visibility and highly efficient performance marketing? We are looking for a Senior Digital Marketing Specialist to take full responsibility for our digital growth. You will be responsible for the strategic management of our SEO measures and the continuous optimization of our paid search landscape. In a team of experts, you will transform search intentions into a predictable pipeline of high-quality leads.

Your Tasks

• Paid Search Management: Full responsibility for the setup, maintenance, and tracking of Google Ads and Microsoft Ads campaigns to maximize ROI and lead quality.
• SEO and SEA Strategy & Implementation: Lead all on-page, off-page, and technical SEO measures to dominate search rankings in our high-tech niche.
• Lead Generation: Design and manage multi-channel marketing campaigns (social media, webinars, whitepapers, email) to acquire and qualify high-quality B2B leads.
• Multi-Platform Advertising: Evaluate and implement additional advertising models and platforms to expand your digital reach.
• Analysis & ROI: Holistic tracking and reporting of campaign performance using GA4, Search Console, Google Tag Manager, and CRM data.
• Conversion Excellence: Optimize landing pages and user journeys to transform organic traffic into measurable business opportunities.
• AI-powered Optimization: Utilize Artificial Intelligence (AI) to increase efficiency and automate SEO workflows, content creation, and SEA bidding strategies.

What You Bring

• At least 3-5 years of in-depth professional experience in digital marketing, with a focus on SEO, SEA, and cross-channel campaign management.
• Deep technical understanding and demonstrable success in increasing organic rankings in competitive markets.
• Experience in building automated lead nurturing workflows and managing lead databases (CRM).
• You don't just report numbers, you deliver valuable insights. You are proficient in data visualization and performance tracking.
• Expert knowledge in SEO suites and marketing automation/CRM software (Insightly, HubSpot, Salesforce).
• Experience with AI tools for marketing optimization is an advantage.
• Excellent communication skills in spoken and written German and English.

Let's position the future together!

Submit your application directly online.

Job Type: Full-time, Permanent

Experience:

• Digital Marketing: 3 years (Required)
• AI: 1 year (Desirable)

Language:

• English (Required)
• German (Required)

Work Location: On-site