Digital Marketing Manager

About

Join Gong, a pioneering company harnessing AI to redefine how revenue teams succeed. Our Gong Revenue AI Operating System centralizes data, insights, and workflows, empowering over 5,000 global companies to understand their teams and customers better, automate sales processes, and close more deals efficiently.

At Gong, we foster a culture of innovation, ambitious goals, and passionate individuals. Our team is dedicated to shaping the future of revenue intelligence, and we are looking for individuals who are eager to contribute to groundbreaking work. You will be part of a community that values transparency, trust, and impactful contributions, allowing you to do the best work of your career.

We are excited to hire a Digital Marketing Manager to amplify our paid social programs on LinkedIn and Meta. This pivotal role is within the Growth Marketing team and reports to the Director of Growth, focusing on driving inbound growth through lead generation, pipeline development, and accelerating deal velocity across key business segments.

The ideal applicant will be a proficient paid social professional with extensive platform knowledge and a successful history of executing large-scale campaigns. You should possess a strong understanding of advanced targeting techniques, creative best practices, and performance enhancements across LinkedIn, Meta, and similar platforms, along with knowledge of how paid social fits into broader multi-channel efforts.

This represents a high-impact individual contributor role ideal for someone who thrives in a dynamic environment, aligns stakeholders with overarching goals, and effectively translates comprehensive campaigns into measurable business outcomes through robust execution, analysis, and reporting.

Responsibilities

• Lead the paid social strategy for LinkedIn and Meta, establishing clear objectives and a full-funnel approach that aligns with growth targets.
• Collaborate with agency partners to enhance campaign structure, strategize experimentation roadmaps, and guide messaging and creative direction.
• Work alongside segment teams to transform account and expansion strategies into targeted paid social campaigns, collaborating on audience targeting, messaging, and execution to connect with high-value prospects.
• Develop and manage test-and-learn programs across various audiences and creative strategies, synthesizing insights into actionable recommendations.
• Oversee reporting and analytics for paid social, including metrics like pipeline contribution, conversion speed, return on ad spend (ROAS), and performance at different stages.
• Create and maintain dashboards that provide clear visibility into results, informing budget and strategic decisions.
• Present regular performance updates and strategic insights to Growth leadership and other stakeholders, linking outcomes to business impact.
• Stay informed on platform advancements, targeting options, and measurement innovations to continually refine strategy and uncover growth opportunities.

Qualifications

• 5-8 years of B2B digital marketing experience with a strong emphasis on managing paid social initiatives in a rapid-growth SaaS environment.
• Capability to customize strategies and investment approaches by business segment, focusing on enterprise and account-based marketing.
• Experience in managing reporting and measurement, leveraging performance data for strategic insights and investment decisions.
• Strong ability to collaborate effectively with agency partners and cross-functional teams.
• Proficient in various marketing and analytics platforms such as LinkedIn Campaign Manager, Meta Ads Manager, Salesforce, Marketo, Google Analytics, and BI tools like Tableau or Looker.

Perks & Benefits

• Comprehensive medical, dental, and vision plans tailored to meet the needs of you and your family.
• Wellbeing Fund – flexible wellness stipend to support your health and lifestyle.
• Mental health benefits including coverage for therapy and coaching.
• 401(k) program to assist in future investment.
• Education and learning stipend for your personal development.
• Flexible vacation time to promote a healthy work-life balance.
• Paid parental leave to support your family.
• Quarterly company-wide recharge days.
• Work from home stipend to facilitate your remote working success.

Compensation

The annual salary hiring range for this position is $115,000 - $175,000 USD.

Compensation is determined by several factors unique to each candidate, including skills, qualifications, education, experience, and location. Gong utilizes a location-based salary structure, meaning ranges may differ for candidates in various locations. In addition to base compensation, the total compensation package may include bonuses, equity, and incentives, with potential for exceeding earnings for those who surpass their targets.

Additional Information

We are continuously seeking exceptional candidates! If this opportunity interests you, even if it may not meet your current expectations, please reach out. Other roles may be available that align with your interests, and we would love to connect.

Please be cautious of recruiting impersonations in the industry; we only send official communications from the @gong.io domain. Ignore any outreach claiming to be from Gong via other sources.

Gong is proud to be an equal-opportunity employer. We believe diversity is critical to our success, and we do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other protected basis under applicable law.

To understand Gong's privacy policy, please review our candidate privacy notice for additional information.