Digital Marketing Manager (SEO/PPC/Social/Email)

About

Company: Premier Home Improvements – a family owned and operated provider of hurricane impact windows, doors and roofing products to homeowners.

Position

Title: Digital Marketing Manager

• Candidate MUST have experience in Home Improvement and can go ONSITE in Miami. (Not a remote position)
• Digital Marketing is a Senior Level Manager with experience managing multi‑million dollar budgets and a marketing and advertising team including digital marketing/social media.
• The marketing manager will direct lead gen and revenue initiatives.
• This position plans, manages and executes all marketing and advertising initiatives, leads the brand’s strategic marketing efforts, focusing on direct engagement with homeowners in the competitive home improvement industry.
• This role is crucial for driving brand recognition and lead generation through a mix of digital and traditional marketing channels.

Responsibilities

• Plan and execute marketing strategies including conventional and social media and digital campaigns including creative and video development. Oversee significant marketing investments, ensuring optimal allocation and return on investment.
• Develop and execute a broad range of marketing initiatives, including digital (SEO, PPC, OTT, social media, email), traditional (broadcast, radio, print), and direct‑to‑consumer (D2C) strategies that directly engage homeowners and enhance brand penetration.
• Use web analytics tools to measure campaigns success across all platforms.

Required Skills and Requirements

• Ability to design, create marketing and lead development campaigns to homeowners.
• Project manage workflows for marketing campaigns – social media/digital (landing pages)/QR codes, etc.
• Bachelor’s degree in Marketing, Communications, or related field, Masters degree preferred.

Experience

• 10‑15+ years of marketing and advertising management and media experience with Home Improvements.

Position Offers

• Competitive Compensation‑Salary
• Career Growth

Application

Please submit your resume along with a brief explanation of why you feel you would be qualified for this position.

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