Digital Marketing Manager/in

About

The Genossenschaft Migros Wallis is a leading retail company in the canton of Wallis and part of the Migros Group, Switzerland's largest retailer. We offer our customers a wide range of products and services in our supermarkets, specialty stores, and restaurants. With a strong focus on sustainability and customer satisfaction, we are shaping the future of retail in Wallis.

Job Description

As a Digital Marketing Manager, you will be responsible for the development, implementation, and optimization of our digital marketing strategies in Wallis. You will play a key role in increasing our online presence, customer loyalty, and driving our sales goals through innovative digital campaigns.

Responsibilities

• Development and implementation of comprehensive digital marketing strategies and campaigns across all relevant channels (SEO, SEM, Social Media, E-mail Marketing, Content Marketing).
• Management and optimization of online advertising budgets to maximize ROI.
• Analysis of marketing data and creation of reports for performance measurement and identification of improvement potential.
• Continuous monitoring of market trends and competitor activities to identify innovative approaches.
• Collaboration with internal teams (Sales, IT, Stores) to ensure a consistent brand presence and promote integrated campaigns.
• Maintenance and further development of our digital platforms, including the website and social media channels.
• Management of external service providers and agencies in the field of digital marketing.

Required Skills

• Proven experience in digital marketing (min. 5 years) with a focus on performance marketing, SEO/SEM, and social media.
• Sound knowledge of common digital marketing tools (Google Analytics, Google Ads, Social Media Advertising Platforms, CRM systems).
• Excellent analytical skills and experience in interpreting marketing data.
• Strong communication skills and the ability to present complex issues understandably.
• Fluent German language skills, written and spoken (Swiss German an advantage).
• Independent, proactive, and results-oriented way of working.

Preferred Qualifications

• Higher education in Marketing, Communications, or Business Administration (University of Applied Sciences/University).
• Experience in the retail or FMCG sector.
• Knowledge of the local market conditions in Wallis.
• Good French language skills are a plus.
• Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.

Benefits & Additional Services

• Attractive employment conditions and social benefits of the Migros Group.
• Employee discounts in all Migros stores and partner companies.
• Opportunities for professional development and internal training.
• A dynamic work environment in a leading Swiss company.
• Responsible and varied tasks.
• Health promotion offers and sports opportunities.