Digital Marketing & MarTech Operations Manager, Consultant

Role Summary

MM International is seeking a Manager‑level Consultant to join the Digital Marketing & Analytics team in Stamford, CT (on‑site, 5 days/week). This is not a hands‑on execution role and not purely strategic—it is a critical bridge role responsible for translating senior strategy into scalable, standardized operations. The role operates between the Senior Manager and execution teams, driving the operationalization of Digital Marketing, AI/GenAI, Data Strategy, and MarTech capabilities.

Key Responsibilities

• Strategic‑to‑Execution Bridge: Translate leadership priorities into actionable workstreams, delivery plans, trackers, and execution governance across brands, agencies, DX, Legal, Privacy, and global teams.
• Data Management & Governance: Drive enterprise tagging, enforce UTM standards, and support a unified data model.
• AI Strategy & Search Operations: Operationalize GEO/AEO initiatives, scale pilots into repeatable models, manage prompt libraries, prioritize use cases, and track KPIs.
• Website & Platform Operations: Oversee AEM/CMS workflows including ticketing, releases, QA/UAT, and vendor coordination.
• Tracking, Measurement & Reporting: Establish and enhance reporting frameworks using GA4, Adobe Analytics, and standardized dashboards.
• Operating Model & Resource Management: Build structured processes (intake, prioritization, RACI models) and manage GBS resources across recurring workflows.

Required Qualifications

Education

• Bachelor’s degree in Marketing, Business, Analytics, Information Systems, eCommerce, or related field (Master’s preferred).

Experience

• 4–6 years or 6–10 years of relevant experience in two or more of the following areas:

  • Digital Marketing
  • MarTech / Marketing Operations
  • Digital Strategy
  • AI / GenAI / GEO / AEO
  • SEO / SEM / Retail Search
  • Website Operations
  • Analytics / Measurement
  • Program / Project Management

• Strong experience in CPG, eCommerce, retail media, or multi‑brand consumer environments.

Technical Expertise

• Hands‑on experience with:
  • Adobe Experience Cloud
  • Adobe Analytics
  • Google Analytics 4 (GA4)
  • Google Tag Manager
  • AEM / CMS platforms
  • Jira / Asana / Monday / Smartsheet
  • SEMrush
  • PIM / DAM / CRM systems
  • Google Manufacturer Center

Leadership & Execution

• Proven ability to manage cross‑functional stakeholders, agencies, and GBS resources while making independent, manager‑level decisions.

Location Requirement

• Fully on‑site role in Stamford, CT. Local candidates or those ready to relocate immediately are strongly preferred.

Equal Opportunity Statement

MM International is an equal