Digital Marketing Officer

Job Summary

The Digital Marketing Officer is responsible for planning, executing, and optimizing digital marketing strategies to promote the company’s travel and study abroad services. The role focuses on lead generation, brand awareness, and customer engagement across digital platforms, with the ultimate goal of increasing student applications and travel bookings.

Key Responsibilities

Digital Marketing Strategy:

• Develop and implement digital marketing strategies aligned with business goals
• Plan campaigns to promote study abroad programs and travel services
• Identify target audiences and optimize marketing efforts accordingly

Social Media Management:

• Manage company social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)
• Create and schedule engaging content (posts, videos, reels, stories)
• Respond to comments, messages, and inquiries promptly
• Grow social media presence and engagement

Lead Generation:

• Run campaigns to generate qualified leads for study abroad and travel services
• Develop and manage paid advertising campaigns (Google Ads, Meta Ads, etc.)
• Track and optimize conversion rates

Content Creation:

• Create compelling content including:
  • Graphics
  • Videos
  • Blog posts
  • Email campaigns
• Promote success stories, testimonials, and destination highlights

Website & SEO Management:

• Update and manage website content
• Optimize website for search engines (SEO)
• Improve website traffic and user experience

Campaign Performance & Analytics:

• Track performance of digital campaigns
• Analyze data and generate reports
• Provide insights and recommendations for improvement

Collaboration:

• Work closely with the admissions/sales team to align marketing with conversion goals
• Support promotional events, webinars, and campaigns.

Salary

N80,000 - N100,000 monthly.

Application Closing Date

5th May, 2026.

How to Apply

Interested and qualified candidates should send cv, portfolio, and attach the links to 2 social media accounts you have managed to: View email address on hotnigerianjobs.com using the Job title as the subject of the email.