Digital Marketing Performance Specialist

Job description: Digital Marketing Performance Specialist Location: George, Western Cape Type: Full-time

About us: dotsure.co.za, a proud member of Badger Holdings SA, is one of South Africa's leading Insurtech brands, delivering innovation, exceptional customer experience, and unmatched value. As part of a group with over 1,000 employees operating across five countries, we offer a dynamic environment where bright minds thrive, and initiative is rewarded.

Role overview:

We’re looking for a digital marketing performance specialist to join our growing team in George. If you’re passionate about creating impactful campaigns, driving measurable results, and contributing to a fast-paced, innovative environment, this role is for you. You’ll take the lead in planning, executing, and optimising high-performance campaigns while ensuring operational continuity in our digital marketing efforts.

What you’ll do: Strategise and execute campaigns: Design and implement digital marketing campaigns across Google, Meta, LinkedIn, and programmatic platforms.Drive results: Use data and insights to continuously optimise campaign performance, enhancing ROI and meeting KPIs.Collaborate and lead: Work closely with the digital team to align campaigns with business objectives, work with senior digital marketing specialists, and foster knowledge-sharing.Data-driven insights: Produce detailed campaign performance reports, turning analytics into actionable recommendations.Innovate: Stay ahead of industry trends, bringing fresh ideas to the table and driving continuous improvement in campaign strategies.