Digital Marketing & Social Media Manager (m/w/d) > Bucherer AG > Joboolo FR

About

The watch brand Carl F. Bucherer, an independent company of the Bucherer Group headquartered in Lucerne, creates distinctive luxury watches with high technical and aesthetic standards. Carl F. Bucherer is successfully expanding its market position worldwide.

Responsibilities

• Responsible for the further development and strategic expansion of social media channels, including the development/implementation of the social media strategy and customer-oriented community management across all channels.
• Planning and realization of various global social media campaigns and assessment of their effectiveness using various KPIs.
• Target group-oriented content creation and storytelling using various media (text, image & video).
• Continuous optimization of the content strategy based on performance and reports.
• Monitoring and analysis of trends and market developments with regard to social media activities and new platforms.
• Support of existing CFB influencers and acquisition of new influencers based on the overall digital marketing strategy.
• Independent maintenance and further development of the website (CMS Drupal).
• Creation of an editorial plan with the aim of ensuring integrated storytelling across all digital channels of Carl F. Bucherer.
• Creation of 360° social media campaigns, associated content, and their implementation across all digital channels of the brand.
• Briefing and collaboration with digital agencies and other external service providers in the areas of social media, content production, and website management.

Qualifications

• University degree in media and communications or a comparable qualification.
• Several years of experience in a similar position in online or content marketing.
• Preferably demonstrable experience in the luxury goods industry.
• Very good English and German language skills, both written and spoken (any additional language is an advantage).
• Passion and flair for current trends in social media, as well as extensive experience in managing common social media platforms (Facebook, Instagram, LinkedIn, YouTube, ...).
• Confident handling of the CMS Drupal is an advantage.
• Experience in managing agencies.
• Experience in influencer marketing and direct exchange with influencers.
• Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, ...).
• Team player with a high degree of creativity and initiative.
• Independent and results-oriented way of working.

Benefits

We offer an exciting work environment in a traditional company that lives values such as sovereignty, continuity, drive, and freedom. Within the framework of the Bucherer Academy, we enable our employees to undertake targeted further training and can also offer attractive employee conditions. Bucherer AG