Digital Marketing & Social Media Specialist

Job Summary

We are seeking a creative, revenue driven, and results-oriented onsite Digital Marketing & Social Media Specialist to drive brand visibility, patient acquisition, online engagement, and revenue growth across FDC’s digital platforms.

Core Focus Areas & Key Responsibilities

Digital Marketing & Revenue Growth:

• Develop and execute digital marketing campaigns
• Drive patient acquisition and appointment bookings
• Monitor campaign ROI and performance analytics
• Optimize lead generation and conversion strategies

Social Media Management & Brand Positioning:

• Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube platforms
• Create engaging and conversion-focused content
• Build strong online brand visibility and engagement
• Manage content calendars and online community interactions

Content Development:

• Develop educational and promotional digital content
• Coordinate video, photography, reels, and testimonials
• Simplify dental concepts into engaging patient-focused communication

Paid Advertising & Analytics:

• Execute Meta and Google advertising campaigns
• Monitor and optimize digital advertising performance
• Improve SEO visibility and website engagement

Customer Engagement & Reputation Management:

• Manage online inquiries and reviews professionally
• Support patient retention and customer experience initiatives
• Strengthen FDC’s digital reputation and credibility

Requirements

Experience:

• Minimum of 5 years progressive experience in Digital Marketing and Social Media Management
• Prior experience in the healthcare, medical, dental, wellness, or aesthetics sector is highly preferred

Educational Qualification:

• Bachelor’s Degree in Marketing, Communications, Digital Media, Business Administration, or related discipline
• Relevant digital marketing certifications will be an added advantage

Required Skill Sets:

• Digital Marketing Strategy
• Social Media Management
• Paid Advertising (Meta & Google Ads)
• Content Creation & Storytelling
• SEO & Analytics
• Copywriting & Brand Communication
• Customer Engagement & Lead Conversion

Person Specification:

The ideal candidate must:

• Be creative and commercially minded
• Be proactive, innovative, and results-driven
• Possess strong communication and storytelling skills
• Have strong execution and organizational skills
• Reside in Abuja and willing to resume immediately.