Digital Marketing & Social Media Specialist

Overview

Veterans Choice Home is a growing home improvement company seeking a creative, motivated, and trend-savvy Digital Marketing & Social Media Specialist to lead our online presence and brand growth.

This role focuses on creating content around home improvement projects, before-and-after transformations, customer stories, and educational content related to our services.

We are looking for someone who can create content that is professional and polished, while still incorporating current trends, engaging formats, and modern social media strategies. This is not an influencer-style role, this position requires someone who can balance brand credibility with creative, trend-driven content that generates real results.

Responsibilities

• Manage and grow company social media accounts (Instagram, Facebook, LinkedIn, TikTok)
• Create and post content focused on home improvement projects and transformations
• Capture photo and video content at job sites, completed projects, and company events
• Plan, create, and schedule engaging content (reels, stories, short-form video, etc.)
• Maintain a professional brand image while using trending content styles and formats
• Develop strategies to increase brand awareness, engagement, and lead generation
• Create and manage paid ad campaigns using Meta Ads Manager (Facebook & Instagram)
• Track analytics and optimize performance based on results
• Stay up to date with social media trends and apply them appropriately to the brand
• Engage with followers by responding to comments and messages
• Collaborate with team members to highlight customer experiences and completed work

Qualifications

• Experience managing social media accounts for a business or brand
• Experience with Meta Ads Manager (Facebook & Instagram advertising)
• Strong photo and video content creation and editing skills
• Comfortable working in real-world environments (job sites, homes, events)
• Understanding of social media trends and platform algorithms
• Strong communication and organizational skills
• Reliable, detail-oriented, and able to meet deadlines
• Team player with a positive attitude
• Fast learner who can adapt quickly in a growing environment
• Self-starter with creative ideas and ability to execute

Preferred

• Bachelor’s degree in Marketing, Communications, Graphic Design or related field

Pay

From $55,000.00 per year

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location

In person